2020 Census ParticipationA

The 2020 Census is here and requires full engagement by many organizations, companies, and groups.  NAR is a proud partner of the National Census Bureau, as we work to encourage members to participate in this year’s decennial census to help shape the future and better understand the housing industry.

Are you getting your community involved with the 2020 Census? Tell us about any activities or events you and your association are participating in.

Boosting Census Response Rates in Your City

NAR partnered with the U.S. Census Bureau to inform and encourage members to participate in this year’s decennial census. Ensuring a complete and accurate census count is a top priority for NAR. Census data helps local and state governments, the federal government, organizations, and businesses learn more about communities across the country. Additionally, census data helps NAR better understand housing needs, demands, and trends.

While the overall national response rate to date is currently 61.8%, the response rate in each of the cities listed here is lower than the national average:

  • Atlanta, Georgia
  • Baltimore, Maryland
  • Birmingham, Alabama
  • Boston, Massachusetts
  • Bridgeport, Connecticut
  • Cleveland, Ohio
  • College Station, Texas
  • Columbia, South Carolina
  • Corpus Christi, Texas
  • Dallas, Texas
  • Dayton, Ohio
  • Detroit, Michigan
  • Elizabeth, New Jersey
  • Ft. Lauderdale, Florida
  • Hartford, Connecticut
  • Houston, Texas
  • Inglewood, California
  • Irving, Texas
  • Jersey City, New Jersey
  • Laredo, Texas
  • Los Angeles, California
  • Lowell, Massachusetts
  • Macon, Georgia
  • McAllen, Texas
  • Memphis, Tennessee
  • Miami, Florida
  • New Haven, Connecticut
  • New Orleans, Louisiana
  • North Charleston, South Carolina
  • Odessa, Texas
  • Orlando, Florida
  • Pasadena, Texas
  • Paterson, New Jersey
  • Philadelphia, Pennsylvania
  • Pompano Beach, Florida
  • Providence, Rhode Island
  • Rochester, New York
  • Salinas, California
  • Savannah, Georgia
  • Springfield, Massachusetts
  • St. Louis, Missouri
  • Syracuse, New York
  • Toledo, Ohio
  • Tuscaloosa, Alabama
  • Waterbury, Connecticut
  • West Palm Beach, Florida
  • Wilmington, North Carolina
  • Worcester, Massachusetts
  • Yonkers, New York

This means that city could potentially miss out on future funding and needed support because of an inaccurate population count. It is reported that $1.5 trillion federal dollars are allocated annually to states and localities for various purposes and programs, including federal funding for libraries, schools, hospitals, roads, and other federal programs and services.

Here are a few ways your association can engage and bring awareness regarding this year’s census:

  • Host a virtual community or census event, like a townhall or webinar with community members;
  • Run a social media campaign or other public awareness campaign using hashtags such as #REALTORSCount, #2020census, and/or #BeCounted;
  • Include census information in weekly newsletters;
  • Post a blog or video message about the census; and/or
  • Start a census challenge to encourage participation.

For more resources about the 2020 census, please visit 2020census.gov to complete your census. NAR has also created videos, shareable graphics, sample social media posts, talking points, and other content that are available below or at nar.realtor/census. Need to brainstorm ideas on how best to continue raising awareness about the importance of the decennial census with members and consumers? Contact Nia Duggins or Tiane Harrison.

To learn more about complete count committees, visit the Census Bureau website

Your association can play a key role in making a difference this year, and receive core standards credit for it. Here are some ways that your local association can get involved.

Do a series of videos on the importance of the census for community members and others.

Encourage members to join start a complete count committee to help with census enumerations of individuals in shelters, nursing homes, on college campuses, and on military barracks also must take place.

Important Dates for This Year’s Census

MAR
12

The Census survey will be available online for households to complete at 2020census.gov, by phone, or by mail.

APR
1

National Census Day is a nationally recognized day, and by this date every U.S. household will receive an invitation to participate in this year’s census count.

MAY
2020

Census Bureau workers will begin going door-to-door in communities across the country to visit households that have not responded to the census.

OCT
31

This is the last day for households to respond to the census survey.

2021

The Census Bureau will deliver apportionment counts to Congress and the President by May 2027,
and to each state by July 2027.

2020 Census Social Media and Graphics

The Census has important consequences for every community. It determines boundaries for legislative districts across the country and allocates proper congressional seats to each state. It also drives funding for schools, hospitals, and libraries, and helps us secure resources for transportation infrastructure projects that are so vital to neighborhoods everywhere. Results are especially important for REALTORS® too, helping NAR’s Research Team provide troves of data to members. As REALTORS®, we are uniquely connected to our communities. Please use this toolkit to encourage other members to get the word out to customers, clients and colleagues.

Talking Points

  • As many of you know, 2020 is a Census year in our country.
  • The Census has important consequences for every community.
  • It determines boundaries for legislative districts across the country and allocates proper congressional seats to each state.
  • It drives funding for schools, hospitals, and libraries, and helps us secure resources for transportation infrastructure projects that are so vital to neighborhoods everywhere.
  • Results are especially important for REALTORS too, helping NAR’s research team provide troves of data to members.
  • Among other things, this data allows us to analyze demographic information, make industry growth projections, and evaluate generational housing population demands.
  • NAR research teams can use the results to analyze migration trends – identifying potential customers and markets – and to better understand the population of homeowners who have been affected by natural disasters.
  • The Census begins on April 1, but first notices will hit mailboxes throughout the U.S. this month.
  • After notices have been mailed in mid-March, responses can be given over the phone, through the mail and – for the first time ever in 2020 – online.
  • With this new development, the Census Bureau has redoubled its emphasis on privacy and has confirmed that respondents will not be asked for social security numbers, donations or anything on behalf of a political party.
As REALTORS, we are uniquely connected to our communities. Please use this to encourage other members to get the word out to customers, clients and colleagues. And visit nar.realtor/census to access a key resources you can use to everyone in your community to participate. Those resources include:
  • A full guide to the census including:
  • Template press releases
  • Infographics
  • Template tweets, and other social media posts
  • Resources provided by the U.S. Census Bureau

Sample Facebook Posts for Associations

Click the text below in order to copy and share the information in Facebook.

Sample Twitter Posts for Associations

  • .@nardotrealtor is an official 2020 Census Bureau Partner. #Realtors, join us in educating your clients, friends, and neighbors about the importance of responding to the 2020 Census. Learn more at nar.realtor/census. #RealtorsCount Tweet This
  • The #2020Census will drive more than $1.5 trillion in federal funds that support critical programs in all communities. Make sure that you and your clients are counted. Look for the Census this year after April 1. Learn more at nar.realtor/census. #RealtorsCount .@nardotrealtor Tweet This
  • #Realtors, participation in the #2020Census will help secure public services and funding for schools, hospitals, and fire departments and spur infrastructure improvements for new homes and businesses. Learn more at nar.realtor/census. #RealtorsCount .@nardotrealtor Tweet This
  • #Realtors, spread the word! Look out for the #2020Census in your mail boxes on April 1. Return with your responses ASAP. It takes less time to complete than it does to finish your morning cup of coffee! Learn more at nar.realtor/census. #RealtorsCount .@nardotrealtor Tweet This
  • #Realtors, what matters most to you and your clients? Schools? Transportation? Hospitals? Data from the #2020Census helps inform planning efforts for important community resources. Learn how the Census impacts your community at nar.realtor/census. #RealtorsCount .@nardotrealtor Tweet This
  • Your participation in the #2020Census means our schools, fire departments and roads will receive the resources & support they need. Text REALTORS COUNT to 30644 to join #REALTORParty Mobile Alerts & learn more. #RealtorsCount .@nardotrealtor Tweet This
  • #DYK that strict federal law protects your #2020Census responses and keeps your information and responses are confidential. Your participation is key. Learn more at nar.realtor/census. #RealtorsCount .@nardotrealtor Tweet This
  • #DYK that this year is the first time in history that the #2020census can be completed online in the comfort of your own home at 2020census.gov? Make sure #RealtorsCount by completing the census today. @nardotrealtor Tweet This

Use the links below to promote this campaign. Copy and paste the text below.
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FAQs About the Census for Association Staff

1. Does NAR provide any grants or funding for census related activities?

Unfortunately, NAR does not provide any grants or funding for census related activities for your association.  Please check with your state and local governments to see if there are specific funds that may be allocated for census related activities.

2. Why is the census important for my association?

The census is a constitutionally mandated population count that must take place every 10 years. The count includes everyone living in all 50 states and territories. Data derived from the census is key to helping local and state governments, businesses, and organizations like NAR better understand communities across the country.

One of the major questions that is asked on the census is whether someone is a renter or homeowner. This information helps NAR and your local and state government better understand housing trends, demands, and needs.   Additionally, the data will help entities forecast and better understand housing needs in the future.

Census data when released will help associations better inform members on housing needs and demands to better assist them in their businesses.

3. What are the key census dates for me to know about?

The census survey will be available for households to complete beginning on March 12, 2020.  The census survey can be completed by phone, mail, or online at 2020census.gov. All census surveys must be completed by June 30, 2020. Final census counts must be reported to Congress and the President by December 2020.4.

4. What type of census activities can my association do for core standards credit?

Associations that engage in census related activities or host events to promote census participation can receive core standards credit.  Ideas of activities that members can engage in can