Housing Pulse Survey
The Housing Pulse Survey is a biennial survey conducted for the Housing Opportunity Program, which aims to position, educate and help REALTORS® promote housing opportunities in their community, in both the rental and homeownership sectors of the market. The telephone survey polls between 1,000 to 2,000 adults nationwide to assist NAR in gaining information on consumers’ attitudes and concerns about housing opportunities.
Questions? Contact Wendy Penn at 202-383-7504.
2017 Housing Pulse Survey
NAR’s twelfth Housing Pulse Survey shows a vast majority of Americans believe that buying a home is a solid financial decision, and most believe that homeownership helps create safe, secure, and stable environments.
The survey, which measures consumers’ attitudes and concerns about housing issues, found that building equity and preparing for retirement are the top financial reasons for buying a home. Yet six in 10 say that they are concerned about the cost to buy a home or high rent prices in their area.
The telephone survey of 1,500 adults nationwide in the 25 most populous metropolitan statistical areas was conducted for NAR by American Strategies and Myers Research & Strategic Services for NAR”s Housing Opportunity Program.
Some key findings from the year’s survey include:
- Americans overwhelmingly believe that buying a home is a good financial decision; 84 percent hold that view.
- Nationally, 44 percent categorize the lack of available housing that is affordable as a very big or fairly big problem.
- Family and friends, REALTORS®, and banks top list of trusted sources when it comes to buying a home or property.