Broker Involvement GrantA
The Broker Involvement grant allows local and state associations to create broker activities that recruit, retain, educate, and engage brokers and their agents in the Broker Involvement Program. The grant activities will help solidify a culture of REALTOR® engagement and advocacy through-out the REALTOR® Association.
Half of Arizona REALTORS® receive calls for action via company-branded messages directly from their brokerages, a channel that has been shown to increase response rates. Thanks to a Broker Involvement Grant, Arizona REALTORS® is reaching more members than ever, by engaging their brokers in grassroots advocacy.
“We knew that enrollment drives response rates to Calls for Action,” said Johnson. “So, we set a goal of 50% enrollment for multi-agent offices.” Flash forward, after consistent effort, last fall CFR achieved 94% enrollment of all multi-office brokers, which covers 99% of all agent members. “We thought maintaining that level of involvement would be difficult, but by adding enrollment as part of the Designated REALTOR® Application Form, it’s been easy. We’ve had 100% enrollment with new brokers.”
Recognizing that minority representation in its leadership didn’t accurately reflect the diversity of its membership, its community and the real estate industry at large, the Huntsville Area Association of REALTORS® (HAAR) used a Diversity Grant to help revive the local chapter of the National Association of Real Estate Brokers (NAREB), the historic organization founded by African-American industry professionals in 1947. In partnership, the REALTORS® and the REALTISTS®, as NAREB members are known, are moving toward a stronger future in northern Alabama.
The 584-member Kaua’i Board of REALTORS® knew that the best way to involve members in advocacy and RPAC would be to show them what exactly it does for them. At the conclusion of an informative breakfast presentation supported by a Broker Involvement Program Grant, 15 brokerages gladly signed on.
REALTOR® associations of large, less populous states like Nebraska often undertake ‘road shows’ to connect with members of distant local boards. This summer, the Nebraska REALTOR® Association took the REALTOR® Party on the road to acquaint members with all its efforts, accomplishments, and opportunities, receiving warm welcomes from North Platte to Scottsbluff.
In Grosse Pointe, Michigan, where Dr. Martin Luther King, Jr. delivered his "The Other America" speech 50 years ago this March, the local REALTOR® board makes all its decisions through an internalized lens of diversification. Partnering with the public school system recently, the REALTORS® recently created a calendar illustrated with student visions of diversity; proceeds from calendar sales support diversity efforts in the schools.