REALTOR Party Programs

Resources, tools and funding information to help state and local REALTOR® Associations create, implement and sustain successful advocacy and community outreach program.

Candidate & Issue Campaign Training

Through a series of webinars culminating in an in-person course, AEs and GADs will have a deeper understanding of how to access and use NAR’s Campaign Services resources to create multiphased plans for their association’s issues and candidate campaigns. Attendees will also discover how they can accomplish association minimum Core Standards requirements through initiating campaign efforts.
  • Part 1 - Webinars: A series will cover the basics of issue and candidate campaign programs, including but not limited to mail, phone, online and email tactics and legal ramifications. Webinars are mandatory for those attending the in-person training and optional for any staff or member seeking additional information on a specific topic.
  • Part 2 – In-Person Training: An intensive, hands-on two-day training. NAR staff and professional campaign consultants will help attendees create multiphased plans for issues and candidate campaigns. Pre-registration is required.
Manager, Campaign Services
Campaign Services
November 2013
Until this past election cycle, the Birmingham Association of REALTORS® (BAR) had never conducted an independent expenditure campaign or made use of any of the advocacy funds and services available through the REALTOR® Party. This autumn, after careful planning, the 3,200-member association backed 15 REALTOR®-friendly candidates for City Council and School Board seats, and 14 won. They began by hosting an NAR Candidate Training Academy. Then, they used NAR's Campaign Funding and Services to help them run the most effective independent expenditure campaigns, including robo-calls and direct-mail pieces. The rest is history – and a good base of advocacy experience on which to build.
January 2019
This past election cycle, the Bay Area Association of REALTORS® decided it was time to take a more active role in choosing their politicians. With the help of the REALTOR® Party, it developed a savvy selection committee that interviewed dozens of candidates, endorsed several, and achieved a whopping success rate.
January 2013
One new program that is sure to spawn a multitude of its own Success Stories is the REALTOR® Candidate Training Academy, developed and offered by NAR’s Campaign Services Division. This intensive one-day training session provides a comprehensive overview of what it takes to run for an elected position, be it the school board, or city council, or the highest office in the land. After all, the more REALTORS® and REALTOR® Champions who are successfully groomed for election, the better the environment for REALTOR® issues at the local, state, and national level. Participants in the pilot classes in Reading-Berks, PA and Reno, NV are raving about them.
February 2014
Leaders at the 700-member TriCity Association of REALTORS® in southeastern Washington State immediately saw the potential of hosting NAR’s new Candidate Training Academy – and began ambitiously recruiting participants. Soon after the well-received session, they put their new knowledge, RPAC support and plenty of enthusiasm behind one of their own – a commercial REALTOR® running for Port Commissioner. He beat three opponents in the primary and went on to win the general election!