RPAC Major Investor Event Fundraising ProgramI
Collaborate with NAR’s fundraising staff to recruit Major Investors through NAR-sponsored fundraising events eligible for reimbursement up to $65 per attendee for approved events.
With 35% of the national membership investing in RPAC in 2017, state and local REALTOR® Associations have made RPAC stronger than ever when it comes to advancing its public policy agenda. From a strong team of volunteer leaders to technology platforms that help small associations get big results, the REALTOR® Party is getting the word out that investment matters.
The 584-member Kaua’i Board of REALTORS® knew that the best way to involve members in advocacy and RPAC would be to show them what exactly it does for them. At the conclusion of an informative breakfast presentation supported by a Broker Involvement Program Grant, 15 brokerages gladly signed on.
When a proposed zoning ordinance threatened to negatively impact property values and marketability in Munster, the Greater Northwest Indiana Association of REALTORS® looked to the REALTOR® Party for help. By presenting the Town Council with a Land Use Initiative memorandum, it was able to neutralize the threat—and demonstrate its desire to enhance and strengthen the community.
With 26,000 members, the Miami Association of REALTORS® (MIAMI,) has the potential to wield a lot of power in the political advocacy arena, but it was having trouble getting members involved. So, in March of 2012, MIAMI came up with a game-changing plan. The association applied for and won a $25,000 Game Changer Grant to create a “Market Solutions through Political Advocacy” team. The team works to heighten member awareness of political issues; recommends local races to screen; and advocates for candidates during elections. It’s working. In the last year they’ve identified a number of local candidates to get behind and increased their Major Investor count from 10 to nearly 60.
As RPAC celebrates its 50th anniversary this year, Mississippi REALTORS® raises the bar for RPAC investment. During its Winter Meetings this year, the small state association hosted a lively Drawdown and Lip Sync event supported by a REALTOR® Party grant — and collected more than $83,000 for RPAC.
REALTOR® associations of large, less populous states like Nebraska often undertake ‘road shows’ to connect with members of distant local boards. This summer, the Nebraska REALTOR® Association took the REALTOR® Party on the road to acquaint members with all its efforts, accomplishments, and opportunities, receiving warm welcomes from North Platte to Scottsbluff.
With more than 9,200 members, the only sure-fire way for a mega-board like the Phoenix Association of REALTORS® (PAR) to get the attention of its full membership is to tie information to its dues renewal mailing. Several years ago, PAR launched a sweepstakes to encourage investment in RPAC during the December-January dues-renewal season; three years in, the event has gained such momentum that an RPAC Fundraising Grant recently earned back more than nine-times its value in RPAC investment.
When it comes to RPAC fundraising, Tennessee is way ahead of the curve. For the past three years, the Tennessee Association of REALTORS® (TAR) has held coordinated phone bank events with about a dozen of its local associations via a live feed. This year, TAR held a super-sized version of Phone-a-Friend for RPAC program called “RPAC-A-THON,” raising more than $50,000.
The Residential Real Estate Council (formerly the Council of Residential Specialists) was already a powerful fundraising body for RPAC, but in 2017, its investing was supercharged; its Major Investors and President’s Circle membership went up, too.
Some gals have all the luck! Sure enough, at the Association Executive Institute in San Diego this spring, Lady Luck rewarded two participants who had generously invested in the REALTOR® Political Action Committee – by simply participating in the drawing. The stakes were high (the prizes were iPad minis!) but both winners graciously point out that the chance of winning a nifty techno-gadget was not the incentive. Lauren Hansen, CEO of IRES, the MLS serving northern Colorado, and Carol Heins, AE for the Mid-Fairfield County Association in Connecticut, became Major Investors as a result of their investments during the sweepstakes. Both winners noted the importance of investing in their members’ business and remembering who they work for.
Using consecutive REALTOR® Party Smart Growth Action Grants, the Scottsdale Area Association of REALTORS® has initiated a series of high-level workshops to focus the city's leadership on key development issues. The city of Scottsdale now looks to the REALTORS® for expertise and forward momentum.
It’s not every day that the president of the St. Charles County Association of REALTORS® gets hoisted 15 feet off the ground in the basket of a boom-truck. But that’s what happened September 12, 2012 when the 14,000-member association, launched its annual RPAC fundraising event with a much-anticipated Golf Ball Drop. Members had paid $5 apiece for the 330 marked balls that were dumped overboard. The member whose winning ball landed nearest the target got a prize. A lively auction, dinner and games rounded out the event, which raised more than $18,000 and added nine Major Investors and 11 Major Investor pledges. A $2,500 RPAC fundraising grant from NAR helped to pay for the event and to raise 50 percent more than the previous year’s event
To increase investments in the REALTORS ® Political Action Committee (RPAC,) the Utah Association of REALTORS ® (UAR) has been capitalizing on one of the state’s most valuable assets: its striking natural beauty. That, and its Harley Davidson-riding members. The culture of a motorcycle rally is not about speed. It’s about driving out under the big open sky and leaving the stresses of the everyday world behind. The breathtaking scenery of Utah’s canyons, mountains, and pristine lakes erases those clean away. The added bonus is that participating members enjoy the satisfaction of supporting RPAC, too. On June 17-18 this year, UAR will host its fourth annual RPAC Rally Ride, an event that has expanded to capacity, drawing top agents to what has become an elite gathering of major investors to the political action committee.
For the 1,700-member Clark County Association of REALTORS® (CCAR) in southwest Washington state, supporting John Blom for County Council was a no-brainer. As REALTOR® Champions go, there could hardly be a more obvious choice—active in NAR, RPAC, CCAR and its Government Affairs Committee. When John decided to run for office, the REALTORS® were there to support him through the REALTOR® Party’s Independent Expenditure program.