RPAC Online Fundraising ProgramI
For state and local associations on the PAC Management System, NAR offers end-to-end support to increase RPAC investments and participation through online efforts. NAR provides strategy development, technical support, and training to simplify the creation of successful online solicitation campaigns. Campaign materials include association-specific branding, message and investment form creation, group segmentation, and more.
With 35% of the national membership investing in RPAC in 2017, state and local REALTOR® Associations have made RPAC stronger than ever when it comes to advancing its public policy agenda. From a strong team of volunteer leaders to technology platforms that help small associations get big results, the REALTOR® Party is getting the word out that investment matters.
The 4,000-member Nebraska Association of REALTORS® signed on as one of the first of 38 state and local associations to embrace NAR's online RPAC fundraising system. In 2012, its first year up and running with the system, Nebraska raised just $750 online for RPAC. In 2013, however, they raised over $18,500: 105 percent of their Fair Share Goal. In the past, Nebraska would send out one standard RPAC fundraising appeal, annually. Now, it participates in five online campaigns throughout the year, tailored to different populations and with each message building on the previous one.
The Oregon Association used an RPAC Fundraising Grant and the RPAC Online Fundraising Program to help bring their RPAC collections to more than $30,000 in 2011. Targeted online communication and raffles, combined with extensive work by the Oregon Association leadership and staff made their fundraising efforts more successful than ever.
With more than 9,200 members, the only sure-fire way for a mega-board like the Phoenix Association of REALTORS® (PAR) to get the attention of its full membership is to tie information to its dues renewal mailing. Several years ago, PAR launched a sweepstakes to encourage investment in RPAC during the December-January dues-renewal season; three years in, the event has gained such momentum that an RPAC Fundraising Grant recently earned back more than nine-times its value in RPAC investment.