Programs

V These resources may meet the Core Standards' Vote requirement.
A These resources may meet the Core Standards' Act requirement.
I These resources may meet the Core Standards' Invest requirement.
* These RPAC programs are subject to state election laws.
Advocacy Everywhere is designed to increase REALTOR® and consumer participation in calls for action and expand REALTOR® influence on public policy at the local, state, and federal levels. This cohesive, web-based grassroots communication system features a concierge service in which NAR, with our professional services, as a full-service provider, that expedites the components of a local or state association’s calls for action. Call for action components include, but are not limited to, email broadcasts, text messaging, social media and website outreach to mobilize our REALTOR® membership and consumers on key legislative issues.
Broker-owners can use this turnkey program to rally agents to bring REALTOR® Party issues to the attention of state legislatures and Congress. Enrolled broker owners/managers are able to automatically send company- branded NAR and state association calls for action directly to their agents. This increases participation rates, while emphasizing the broker-owner’s leadership role as a key provider of important information to their agents.
Educate hundreds, and in some cases, thousands, of consumers on your association’s advocacy outreach efforts by using the Consumer Advocacy Outreach database. Ask them to take action on your real estate legislative Calls for Action.
This customized resource can help your state association set the stage for sustainable development practices by proactively altering the state’s land use laws.
Federal Political Coordinators (FPC) are the “face of real estate,” working to educate members of Congress on important issues facing the real estate industry. FPCs are recommended by their state president and appointed by the NAR President, to serve a two-year term that runs concurrently with the congressional cycle. Potential FPCs should have a willingness to learn the issues, the ability to set aside their personal politics to represent the REALTOR® Party and the desire to build and/or maintain a relationship with a member of Congress.
Upon request, state and local associations can receive an analysis and talking points of proposed legislative and regulatory land-use measures—comprehensive plans, amendments, ordinances—that impact the transfer of real property. Search past analysis by key word, issue, and state within the Land Use Memo Database.
The Phone-A-Friend for RPAC Phone Bank initiative leverages member-to-member outreach to ask for RPAC investments. The program uses the PAC Management System’s comprehensive phone bank module to generate and manage targeted lists, process credit card investments, and send automated thank you emails. NAR provides the structure and support required to execute this program, including:
  • Program, implementation and volunteer training sessions on how to manage, setup, and run phone bank events
  • Consulting help and technical assistance to answer questions that go beyond training
The REALTOR® Association Mobile Processor (RAMP) is a mobile-based fundraising application specifically designed for RPAC fundraising. RAMP is set up on a mobile phone or tablet, allowing staff to collect RPAC investments anytime and anywhere. The investment information is stored directly in the REALTOR® PAC Management System for compliance and reporting purposes. RAMP processes all major credit cards and funds are deposited directly into the REALTOR® Association’s RPAC bank account.
For state and local associations on the PAC Management System, NAR offers a turnkey solution for increasing RPAC investments and participation through online efforts. NAR provides strategy development, technical support, and training to simplify the creation of successful online solicitation campaigns. Campaign materials include association-specific branding, message and investment form creation, group segmentation, and more.
Survey your community’s residents on their attitudes toward growth and development. This information can help your association formulate land use policies. NAR will cover the cost of the polling.
This program offers specialized training and technical assessments, and webinar series to help REALTORS®, elected officials, municipal staff, and housing and community advocates address the problems of vacant, abandoned, and deteriorated properties.
If your members are not registered to vote, they cannot vote for candidates who support REALTOR® issues or in favor of public policies that promote homeownership. Use the Voter Registration Program for REALTORS® to increase registered REALTORS® in your association.