Campaign Services

Check out the wide variety of resources to help your association be successful in campaigns to elect REALTOR® Champions to public offices as well as to advance public policies to benefit real estate. Tap into these services to help influence voter opinions in your next candidate or issue campaign.
V These resources may meet the Core Standards' Vote requirement.
A These resources may meet the Core Standards' Act requirement.
I These resources may meet the Core Standards' Invest requirement.
* These RPAC programs are subject to state election laws.
Through a series of webinars culminating in an in-person course, AEs and GADs will have a deeper understanding of how to access and use NAR’s Campaign Services resources to create multiphased plans for their association’s issues and candidate campaigns. Attendees will also discover how they can accomplish association minimum Core Standards requirements through initiating campaign efforts.
  • Part 1 - Webinars: A series will cover the basics of issue and candidate campaign programs, including but not limited to mail, phone, online and email tactics and legal ramifications. Webinars are mandatory for those attending the in-person training and optional for any staff or member seeking additional information on a specific topic.
  • Part 2 – In-Person Training: An intensive, hands-on two-day training. NAR staff and professional campaign consultants will help attendees create multiphased plans for issues and candidate campaigns. Pre-registration is required.
Collaborate with NAR’s professional campaign staff and consultants to help groom your REALTOR® Champions to be viable and successful candidates for public office. This training class walks a candidate step-by-step through the process, from making the decision to run and fundraising to Get-Out-The-Vote efforts on Election Day.
The Government Affairs Directors (GAD) Institute is an annual professional development conference for state and local real estate association professionals who provide guidance to and work for associations in the areas of government affairs; political, legislative or regulatory affairs; communications; lobbying, advocacy, RPAC fundraising, campaigns, community outreach and all other REALTOR® Party initiatives. The Institute is an opportunity for these industry professionals to meet, exchange ideas and best practices, and gain valuable career skills and networking opportunities in order to provide the best value and information to their association and the real estate industry.
Apply for funding to help influence voter opinion to elect your REALTOR® Champions to public office. Funds can help pay for mailings, phone banks, advertising and more. Total state and local allocations determined by membership size.
Get financial and technical assistance in advocating your association’s position on important real estate issues. Whether attempting to pass a ballot initiative or influence proposed legislation or regulations, communicating the REALTOR® position to targeted lawmakers and voters can significantly enhance your association’s influence in the public policy arena.
If your members are not registered to vote, they cannot vote for candidates who support REALTOR® issues or in favor of public policies that promote homeownership. Use the Voter Registration Initiative Programs to increase registered REALTORS® in your association.