Member & Consumer Involvement

Build on your association’s grassroots power with these tools and resources. Increase your membership and consumer’s involvement in the political process.
V These resources may meet the Core Standards' Vote requirement.
A These resources may meet the Core Standards' Act requirement.
I These resources may meet the Core Standards' Invest requirement.
* These RPAC programs are subject to state election laws.
Advocacy Everywhere is designed to increase REALTOR® and consumer participation in calls for action and expand REALTOR® influence on public policy at the local, state, and federal levels. This cohesive, web-based grassroots communication system features a concierge service in which NAR, with our professional services, as a full-service provider, that expedites the components of a local or state association’s calls for action. Call for action components include, but are not limited to, email broadcasts, text messaging, social media and website outreach to mobilize our REALTOR® membership and consumers on key legislative issues.
Through a series of webinars culminating in an in-person course, AEs and GADs will have a deeper understanding of how to access and use NAR’s Campaign Services resources to create multi-phased plans for their association’s issues and candidate campaigns. Attendees will also discover how they can accomplish association minimum Core Standards requirements through initiating campaign efforts.
  • Part 1 Webinars: A webinar series will cover the basics of issue and candidate campaign programs, including but not limited to mail, phone, online, and email tactics and legal ramifications. Webinars are mandatory for those attending the in-person training and optional for any staff or member seeking additional information on a specific topic.
  • Part 2 In-Person Training: An intensive, hands-on two-day training, NAR staff and professional campaign consultants will help attendees create multi-phased plans for issues and candidate campaigns. Pre-registration is required.
This three-hour training session provides best practices for RPAC Trustees, Government Affairs Committees or other member-leaders who are tasked with making decisions regarding making contributions to candidates at their state or local associations. The training provides hands-on assistance, from NAR trainers or trained GADs in your region. Time-tested sample documents provide associations the needed guidance to identify and support political candidates who are best qualified to represent the issues important to REALTORS®.
The Broker Involvement grant allows local and state associations to create broker activities that recruit, retain, educate, and engage brokers and their agents in the Broker Involvement Program. The grant activities will help solidify a culture of REALTOR® engagement and advocacy through-out the REALTOR® Association.
Broker-owners can use this turnkey program to rally agents to bring REALTOR® Party issues to the attention of state legislatures and Congress. Enrolled broker owners/managers are able to automatically send company- branded NAR and state association calls for action directly to their agents. This increases participation rates, while emphasizing the broker-owner’s leadership role as a key provider of important information to their agents.
State and local associations are invited to schedule one-on-one virtual sessions with Community Outreach Staff to brainstorm ways to address affordable housing challenges, community planning and development issues, revitalization opportunities and fair housing education using a Housing Opportunity, Fair Housing, Smart Growth, Placemaking and/or Rural Outreach grant. Overview of critical steps to success for developing grant ideas and writing a compelling application provided.
Access a variety of Community Outreach webinars showcasing local and state association successful use of grants and services to meet their community development related advocacy and community engagement objectives.
Educate hundreds, and in some cases, thousands, of consumers on your association’s advocacy outreach efforts by using the Consumer Advocacy Outreach database. Ask them to take action on your real estate legislative Calls for Action.
Local and state associations assist with creating consumer advocacy activities or campaigns that advance wise public policies that strengthen the real estate market, promote property ownership, and build strong communities. Grant monies should be used on consumer awareness (pre-issue campaign) or consumer education (post-legislative victory), and can be used to develop materials such as videos, infographics and social content.
Federal Political Coordinators (FPC) are the “face of real estate,” working to educate members of Congress on important issues facing the real estate industry. FPCs are recommended by their state president and appointed by the NAR President, to serve a two-year term that runs concurrently with the congressional cycle. Potential FPCs should have a willingness to learn the issues, the ability to set aside their personal politics to represent the REALTOR® Party and the desire to build and/or maintain a relationship with a member of Congress.
This intense and interactive training program would be required for all new FPCs. All FPCs moving forward will be expected to participate in this program when they onboard in a new Congressional Cycle.
Each year, NAR recognizes two FPCs whose outstanding work contributes to creating a sound and dynamic U.S. real estate market and fostering vibrant communities. These FPCs are selected through a rigorous selection process that includes the states and national leadership. Winners are announced and awarded the Meritorious Service Award during the REALTORS® Legislative Meetings & Trade Expo in May.
The Government Affairs Directors (GAD) Institute is an annual professional development conference for state and local real estate association professionals who provide guidance to and work for associations in the areas of government affairs; political, legislative or regulatory affairs; communications; lobbying, advocacy, RPAC fundraising, campaigns, community outreach and all other REALTOR® Party initiatives. The Institute is an opportunity for these industry professionals to meet, exchange ideas and best practices, and gain valuable career skills and networking opportunities in order to provide the best value and information to their association and the real estate industry.
State & local associations can use this grant to host their own REALTOR® Party Conference in an effort to educate members and further the mission of the REALTOR® Party. Associations may qualify to receive a minimum of $5,000 and up to $16,000 to aid in hosting an educational or fundraising conference. Grant amounts are based on membership at $.10 per member or a minimum of $5,000, whichever amount is greater. Associations must allow time for a NAR representative to speak about NAR programs.
REALTOR® Party Mobile Alerts texting platform offers REALTORS® a way to stay connected directly from their cell phone or tablet. When a legislative call for action is launched, subscribers get a short text message containing information to take action.
Newly hired Association Executives (AEs) and GADs are invited to attend a day-and- a-half orientation, offering opportunities to explore the REALTOR® organization’s community, political and advocacy agendas at all three levels of government. Attendees will be introduced to the array of REALTOR® Party tools, services and programs that can assist them in achieving their own association’s community goals and advocacy efforts, as well as meet their minimum Core Standards. Interactive exercises will send attendees on their way with a roadmap for advocacy success. This training is offered twice a year in Washington, D.C. Please check the website for training details and qualifications.
The REALTOR® Party New Member Orientation supplements the existing NAR Orientation Toolkit for associations, while solely focusing on educating your members on the value of advocacy. Materials, including a PowerPoint presentation, talking points for Instructors, and embedded videos, are designed to introduce new members to the REALTOR® Party; explain the importance of REALTOR® advocacy; and increase the likelihood of their involvement in Calls for Action, voting for issues important to real estate and using those activities to achieve association core standards requirements.
This grant provides resources and consultant expertise to help state associations create a REALTOR® grassroots advocacy program patterned off the successful Federal Political Coordinator (FPC) program. The grant is approved up to $10,000 per state and can also be used to assist existing programs with training and educational resources.