Member & Consumer Involvement

Build on your association’s grassroots power with these tools and resources. Increase your membership and consumer’s involvement in the political process.
V These resources may meet the Core Standards' Vote requirement.
A These resources may meet the Core Standards' Act requirement.
I These resources may meet the Core Standards' Invest requirement.
* These RPAC programs are subject to state election laws.
Advocacy Everywhere is designed to increase REALTOR® and consumer participation in calls for action and expand our influence on public policy at the local, state, and federal levels. This cohesive, web-based grassroots communication system features a concierge service in which NAR, with our professional services, is a full-service provider that expedites the components of a local or state association’s calls for action. Call for action components include, but are not limited to, email broadcasts, text messaging, social media and website outreach to mobilize our REALTOR® membership on key legislative issues.
This three-hour training session provides best practices for RPAC Trustees, Government Affairs Committees or other member-leaders who disburse money to candidates at their state or local associations. The training provides hands-on assistance, from NAR trainers or trained GADs in your region. Time-tested sample documents provide associations the needed guidance to identify and support political candidates who are best qualified to represent the issues important to REALTORS®.
The Broker Involvement grant allows local and state associations to create broker activities that recruit, retain, educate, and engage brokers and their agents in the Broker Involvement Program. The grant activities will help solidify a culture of REALTOR® engagement and advocacy through-out the REALTOR® Association.
Broker-owners can use this turnkey program to rally agents to bring REALTOR® Party issues to the attention of state legislatures and Congress. Enrolled broker owners/managers are able to automatically send company-branded NAR and state association calls for action directly to their agents. This increases participation rates, while emphasizing the broker-owner’s leadership role as a key provider of important information to their agents.
Educate hundreds, and in some cases, thousands, of consumer voices on your association’s advocacy outreach efforts by using the Consumer Advocacy Outreach database. Ask them to take action on your real estate legislative Calls for Action. Promote advocacy successes on your state web page on HomeOwnershipMatters.realtor, and establish REALTORS® and REALTOR® Associations as public policy experts with consumers as well. Learn More: www.realtorparty.realtor/consumeradvocacy and www.HomeOwnershipMatters.realtor
Federal Political Coordinators (FPC) are the “face of real estate,” working to educate members of Congress on important issues facing the real estate industry. FPCs are recommended by their state president and appointed by the NAR President, to serve a two-year term that runs concurrently with the congressional cycle. Potential FPCs should have a willingness to learn the issues, the ability to set aside their personal politics to represent the REALTOR® Party and the desire to build and/or maintain a relationship with a member of Congress.
This intense and interactive training program would be required for all new FPCs. All FPCs moving forward will be expected to participate in this program when they onboard in a new Congressional Cycle.
Each year, NAR recognizes two FPCs whose outstanding work contributes to creating a sound and dynamic U.S. real estate market and fostering vibrant communities. These FPCs are selected through a rigorous selection process that includes the states and national leadership. Winners are announced and awarded the Meritorious Service Award during the REALTORS® Legislative Meetings & Trade Expo in May.
REALTOR® Party Mobile Alerts texting platform offers REALTORS® a way to stay connected directly from their cell phone or tablet. When a legislative call for action is launched, subscribers get a short text message containing information to take action. REALTORS® can sign up for REALTOR® Party Mobile Alerts by texting the word REALTORS to 30644.
Newly hired Association Executives (AEs) and GADs are invited to attend a day-and-a-half orientation, offering opportunities to explore the REALTOR® organization’s community, political and advocacy agendas at all three levels of government. Attendees will be introduced to the array of REALTOR® Party tools, services and programs that can assist them in achieving their own association’s community goals and advocacy efforts, as well as meet their minimum Core Standards. Interactive exercises will send attendees on their way with a roadmap for advocacy success. This training is offered twice a year  in Washington, D.C. Please check the website for training details and qualifications.
The REALTOR® Party New Member Orientation supplements the existing NAR Orientation Toolkit for associations, while solely focusing on educating your members on the value of advocacy. Materials, including a PowerPoint presentation, talking points for Instructors and embedded video, are designed to introduce new members to the REALTOR® Party; explain the importance of REALTOR® advocacy; and increase the likelihood of their involvement in Calls for Action, voting for issues important to real estate and using those activities to achieve association core standards requirements.