On Common Ground Magazine

On Common Ground: The Partnership Playbook

Download Article Teasers/summaries

Social Media Captions:

Choose a story that connects to a local housing priority. Add your association’s perspective or a relevant local example, and link directly to the article.

For Elected Officials/Government Staff:

For Community Leaders:

For REALTORS®

Communication Options and Sample Messages:

1) For Elected Officials/Government Staff:

Subject: Housing Solutions to Inform Our Local Work

Hello [Name],

Expanding housing choices in [community] takes coordination across policy, infrastructure and financing. The Fall 2026 issue of On Common Ground, published by the National Association of REALTORS®, explores how communities are bringing these pieces together through local partnerships.

We thought [article title] would be particularly relevant to our ongoing conversations about [local housing priority]. It highlights [specific approach or example], offering ideas to consider as we work toward meeting local housing needs.

[Read the article]

Our association welcomes the opportunity to discuss how these approaches could inform our work together.

2) For Community Leaders:

Subject: Ideas for Addressing Housing Needs Together

Hello [Name],

Housing choices affect whether people can put down roots, work nearby and remain in their communities as their needs change. Addressing those needs takes partners with different perspectives and expertise.

We’re sharing [article title] from the Fall 2026 issue of On Common Ground.  The article highlights [brief description of the partnership or approach] and offers ideas that may be relevant to [local housing challenge].[Read the article]

As we consider housing needs in [community], we’d welcome your perspective on where collaboration could make a difference.

3) For REALTORS®:

Subject: Housing Insights for Your Clients and Community

Hello [Name],

The housing options available in our community shape what’s possible for your clients. Understanding the barriers, and how communities are addressing them, can strengthen your client conversations and local advocacy.

The Fall issue of On Common Ground explores housing preferences and partnerships that address zoning, infrastructure and financing challenges. We’re highlighting [article title] because it offers [specific insight or practical takeaway] relevant to the communities you serve.

[Read the article]

Have you encountered similar challenges in your work? Share your perspective with [association contact or email] to help inform our association’s housing conversations.

Using the Digital Distribution Toolkit:

One of the key advantages of digital content is flexibility. You can easily tailor and repurpose OCG articles to fit your audience, platform, and timing. Here are a few examples and suggested frequency:

Core Standards Credit:

You can earn Core Standards credit by documenting your distribution of OCG. Be sure to record the date sent, the audience, the platform used, and the specific content shared.

Acceptable documentation includes:

• Screenshots of social media posts
• Copies of emails sent (Pro Tip: BCC yourself and save the email in a dedicated Core Standards folder for easy tracking)

This simple documentation ensures your efforts count toward compliance and helps showcase your association’s community engagement.