Apex Training

Through the Apex Training course, REALTOR® Association staff will have access to a variety of campaign services that can take an association’s campaign involvement to the next level, while providing members with long term and bottom-line benefits for their dues dollars.

Association Executives (AEs, EOs) and  those staff who specialize in REALTOR® Party Advocacy (including GADs, REALTOR® Party Coordinators, Communication/Public Affairs Directors, or any staff person who implements (or has an interest in) issues and/or candidate campaigns at the state and local associations) will participate in a series of 45-minute webinars which lead to a final, in-person, 1.5-day course. Through this hybrid training, participants will have a deeper understanding of how to create multi-phased advocacy plans for their association’s involvement in issues and candidate campaigns.

Particular focus will be given to how to access and utilize the tools and resources available for use with the Issues Mobilization Program and Independent Expenditure campaigns. Resources include data, campaign services, member mobilization and more. Attendees will also discover how to achieve association minimum Core Standards requirements through initiating campaign efforts.

The focus of this training includes:

• Building long-term political strategy across your association to include REALTOR® Champion selection, issue campaigns, and advocacy outreach
• Drafting budgets and plans to practice campaign execution
• Learning what REALTOR® Party tools and resources are available to your association and how to integrate them into an advocacy plan

Virtual Trainings

Monthly virtual trainings will be open to any association staff person interested in attending and free of charge.

However, for those wishing to participate in and complete the comprehensive Apex Training course, including the in-person training, completion of the virtual series (in real time or in replay) is mandatory.

Registration is required for all virtual trainings (except for the in-person one at GAD Institute). Once registered you will receive the information for the Zoom meeting.

All virtual trainings are scheduled for 1 PM Eastern on the dates listed.

• September 15: Call for Actions: Best Practices and How to Maximize Effectiveness

In-Person Training

This live 1.5 day, hands-on, campaign-building workshop will be held in NAR’s DC office on Thursday, September 21 and Friday, September 22, 2023.

Registration for this event is now closed. Please reach out to John Winston with questions: (202) 383-1235

Sample Agenda and Learning Outcomes for In-Person Training

NOTE: Advanced registration and participation in each webinar are required to attend the in-person training. The hybrid webinar/in-person training will cap at 30 registrants.

Facilitators:

Webinars and in-person training will be facilitated or co-facilitated by:

• NAR staff experts
• State and local Government Affairs Directors possessing expert use of the tools and services
• Professional political consultants in the areas of polling, data analysis, online advertising, phone outreach, direct mail and emails, TV and radio communications, field campaigns and political pundits

Materials:

Session materials will be provided to course participants, as necessary for each webinar and for the in-person training.

Registration Fee:

$99 (includes session materials, breakfast and lunch on both days).

Hotel and Travel Costs:

Hotel and travel costs are reserved and paid for by the individual. Hotel reservations are part of the registration process.

NAR will provide breakfast and lunch on site during the in-person training.

Questions?  Contact John Winston at (202) 383-1235