Placemaking Program & GrantA

Placemaking is a way to make your community a better place to live by transforming unused and underused sites and “eyesores” into welcoming destinations accessible to everyone in a community.

Placemaking Program Resources

NAR’s Placemaking program provides technical and financial assistance to help REALTOR® Associations, and their members, become engaged in placemaking in their communities. Available resources include the:

  • Placemaking Guide for REALTOR® Associations
    Learn the details of Placemaking; the kinds of projects Placemaking entails and how to organize them; and where to go for assistance and resources.
  • Spaces to Places Blog
    See and learn about Placemaking projects in action across the country. Post includes ones written by REALTOR® Association staff who have received a placemaking grant.
  • Placemaking Webinars
    Get more in-depth information on the various types of Placemaking and how REALTORS® are involved in Placemaking activities in their communities.
  • Better Block Guide for Associations
    Read an overview of what a Better Block is and how you and your partners can plan and organize a Better Block. Ideas generated at a Better Block may lead to permanent Placemaking projects.
  • Smart Growth Action Grant
    Funds the planning and community input activities related to Placemaking and land-use policies, such as Better Block events, Placemaking visioning and Main Street® analyses.

Questions? Contact Holly Moskerintz at 202-383-1157.

Placemaking Grant

The Placemaking Grant funds the creation of new, outdoor public spaces and destinations in a community.

The Placemaking grant is only available to state and local REALTOR® Associations.

There is a Level 1 and a Level 2 Placemaking grant.   An association can be approved for one Level 1 and one Level 2 Placemaking grant per year.

Review the criteria below for each grant level before applying for a Placemaking Grant. You may want to call Holly Moskerintz at 202-383-1157 before applying for a grant to discuss your project idea and see if your project meets the criteria.

Level 1

PLACEMAKING GRANT LEVEL 1 APPLICATION

The Level 1 Placemaking grant funds demonstration and temporary projects to provide an opportunity to test the viability of long-range plans and investment initiatives that increase community livability and downtown revitalization. The intent is that these types of projects will lead to permanent projects.

Resource: Tactical Urbanist’s Guide: provides materials and design guidance for Tactical Urbanism projects that advance street safety and enhance placemaking efforts in both the short- and long-term.

  • Amount: up to $1,500 depending on engagement of REALTOR® Association, and its members, project impact on community and meeting of all project criteria listed below.
  • REALTOR® Association Contribution: 10% of total amount approved to the project.
  • Review: NAR Staff
  • Number/Year: One
    Note that if a project was approved for funding this year, in order to apply for a grant next year, the project needs to be completed.
  • Project Criteria: The Placemaking Grant can only be used to fund projects that meet the following criteria:
    • Types of Projects Funded: Temporary parklets, pop-up parks, pedestrian plazas, bike lanes. See: Pop-ups before Permanent Spaces
    • Association and Member Engagement: Placemaking projects offer an opportunity for REALTOR® Associations and REALTORS® to engage in community outreach and set the stage for advocacy efforts. An association, and its members, need to be involved in the planning, designing, funding and/or building of the project.
      • Association-led & managed projects – required to be approved for maximum amount
      • Association engagement: fundraising and/or donations, planning, organizing, Realtor Action Day project, serves on project committee/task force, etc.
      • Realtor engagement: site clean-up, planning, coordinating, serves on project committee/task force, building of project, etc.

Usage of Grant Funds

  • Funds can be used for amenities (street furniture, paint, signage, materials, landscaping, murals, etc.), site preparation, artist fees
  • Funds can’t be used on marketing, food, plaque, opening day activities – can use 10% contribution for these items

Application Process

The online application can be submitted at any time through October 15, 2020.

  • Submit the online application and attachments (site photo, budget, design concept plan)
  • Staff will schedule a brief phone call to discuss project and application
    • You may need to provide additional information
    • You can have your partners on the call
  • Staff will then review the application after all required information is received
  • Staff will contact the association within 5 days after the phone call

Level 2

PLACEMAKING GRANT LEVEL 2 APPLICATION

The Level 2 Placemaking grant funds the creation of new public spaces and destinations in a community accessible to everyone and open at all, or most, times. The Grant focuses on “lighter, cheaper, quicker” placemaking projects, which can be built under a year and cost less than $200,000.

  • Amount: up to $5,000 depending on engagement of REALTOR® Association, and its members, impact on community and meeting of all project criteria listed below.
  • REALTOR® Association Contribution: 10% of total amount approved to the project.
  • Review: Staff
  • Number/Year: One
    Note that if a project was approved for funding this year, in order to apply for a grant next year, the project needs to be completed.
  • Project Criteria: The Placemaking Grant can only be used to fund projects that meet the following criteria.  Maximum grant amount is awarded depending on how much the project adheres to the grant criteria.
    • Association and Member Engagement
      Placemaking projects offer an opportunity for REALTOR® Associations and REALTORS® to engage in community outreach and set the stage for advocacy efforts. An association, and its members, need to be involved in the planning, designing, funding and/or building of the project.

      • Maximum grant amount is awarded to reflect projects that are association-led or projects where the REALTOR® Association is a main partner
      • Association engagement: fundraising and/or donations, planning, organizing, Realtor Action Day project, serves on project committee/task force, etc.
      • Realtor engagement: site clean-up, planning, coordinating, serves on project committee/task force, building of project, etc.
    • Multi-Functional & Community-Orientated
      • Benefits everyone in the community (not for targeted groups)
      • Includes several amenities (seating, kiosks, landscaping, artwork, etc.) that everyone can enjoy
      • Compliant with city permitting and zoning
      • Open and accessible all or most of the time (not inside buildings, not behind locked doors/gates)

Usage of Grant Funds

  • Funds can be used for amenities (street furniture, paint, signage, materials, landscaping, murals, etc.), site preparation, artist fees
  • Funds can’t be used on marketing, food, plague, opening day activities – can use 10% contribution for these items

Application Process

Deadlines: The online application can be submitted at any time through October 15, 2020.

  • Submit the online application and attachments (site photo, budget, design concept plan)
  • Staff will schedule a brief phone call to discuss project and application
    • You may need to provide additional information
    • You can have your partners on the call
  • Staff will contact the association within 7 business days after the phone call.

Project Completion: Level 1 and Level 2

All projects must be completed within one year of the grant application approval.

Within one month of project completion, the following needs to be completed:

  • Email photo(s) of the completed project to Holly Moskerintz.
  • Submit the evaluation form outlining impact of project (i.e. use/visits by the community; media coverage; other community projects, community response, outcomes, etc.).
  • Optional: Celebrate your success. We encourage you to consider having a “ribbon cutting” ceremony or similar event and inviting members, the community, stakeholders and media.
  • Optional: Write a blog post to be included in the Spaces to Places blog. Posts should be no more than 300 words and should include photos and/or videos.

Disbursement of Funds: Level 1 and Level 2

The request for reimbursement must be made within 1 year from when the application was approved.

Funds will be distributed as follows:

  • Request check request via email to Holly Moskerintz.
    • Checks can be made payable to your association or board. Please provide the address of your Association when submitting the check request.
    • Note that for processing reimbursements during COVID-19, reimbursement will be made via electronic transfer.  Please submit the ACH form with your reimbursement request.
  • Submit proof of how funds were spent.
    • Acceptable forms of proof include an invoice, signed contract, receipts and cancelled checks.
    • Submit the Grant Reimbursement Form.

Questions? Contact Holly Moskerintz at 202-383-1157.