Advocacy Everywhere is designed to expand the influence of the National Association of REALTORS® and REALTOR® Associations on public policy at the local, state and federal level and to increase REALTOR® and consumer participation in calls for action (CFA).
NAR, with our professional services, will be a full-service provider that can expedite the components of a CFA, thus lowering an association’s time-commitment necessary to launch and monitor a successful CFA. Local associations will no longer need to have dedicated staff trained on the latest advocacy tools and can focus on messaging and targeting with NAR managing the technology. State associations can opt-in for these professional services or can utilize the tools and perform the basic functions of a CFA on their own.
Potential Professional Services Offered
When a state or local association requires an expedited launch to an advocacy campaign, and all content materials and messaging have been completed and approved, NAR can launch and monitor a campaign with the following estimated turnaround times:
|Traditional CFA to REALTORS®||3-4 hours|
|REALTOR® Party Mobile Alerts Text Messaging||1-2 hours|
|Broker State CFA||1 -2 days|
|Online Advertising||1-2 days|
|Patch Through Calls||1-2 days|
|Consumer CFA||2-3 days|
|CFA Reporting Dashboard||2 hours after launch|
*This includes standard reporting and ongoing monitoring during the course of the campaign. All timelines listed above are based on regular business hours: 9a – 6p ET, Monday – Friday, excluding holidays.
NAR can also provide additional support services to improve campaign performance and further assist state and local associations in their advocacy efforts. These services include:
- Message Development
- Enhanced Audience Targeting
- Graphic Design and Creative Development
- Custom Reporting
Planning Your CFA: Strategy Charts
A lot like playing the game Dominoes, it takes preparation (set up) to implement a successful online grassroots advocacy campaign. Our REALTOR® members cannot participate in a CFA campaign to contact their legislators on priority issues if your Association is not ready to build out the CFA campaign components. Building a CFA infrastructure means collaborating with your internal Association staff teams and coalition partners to set strategic goals, take stock of your resources, assess who supports and opposes your position, identify the targeted decision makers and finally decide which tactics you will employ to influence the legislative process. The strategy charts linked below are designed to help aid and streamline these discussions to make planning your CFA campaign easier.
Throughout the year, NAR will be holding webinars and in-person training for state and local association staff to learn the ins and outs of the new advocacy platform. Each webinar training will be recorded and posted here for you to use a refresher or to share with new administrators in your association.
Video Tutorials for State Associations:
Learn the basics of the system and what it takes to get a Call for Action loaded and launched.
Newsletters and Surveys
This training focuses on newsletter creation and distribution tools and resources available as well as the creation of surveys.
This training focuses on how to use both the NAR list and State lists to target messages to specific groups.
Sending a Supportive Message for a NAR CFA
This training focuses on how to suppress action takers and send a supportive message for a NAR CFA to meet Core Standards.
Looking Up Action Takers for a NAR CFA
This training focuses on looking up NAR CFA action takers by Local Association. This is helpful if you have competitions to increase REALTOR® participation.
Providing Digital Assets & Details For VoterVoice Center Configuration
In an effort to ensure your association’s branded VoterVoice configuration is ready for action in the New Year, we ask that you please share any email banner images, your most up-to-date logo/brand assets and the required VoterVoice configuration details via the form here: http://bit.ly/2AXhF67
Questions? Contact Jim MacGregor at 202-383-1188.