View the Fall 2025: Financing the Future issue of On Common Ground.
LATEST ISSUE · FALL 2026
The Partnership Playbook
Discover how collaboration can help communities address housing challenges, from zoning and financing to infrastructure.
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Share On Common Ground With Your Network
State and local REALTOR® associations can use ready-to-share content to engage members, elected officials and community partners on important housing issues.
Digital Distribution Toolkit
Find magazine assets, social graphics, sample messaging and distribution guidance, all in one place.
Explore Toolkit Resources
Interactive example: select a section to see what it would contain.
Questions? Contact the Community Development team.
Social Media Captions:
For Elected Officials/Government Staff:
For Community Leaders:
For REALTORS®
Communication Options and Sample Messages:
1) For Elected Officials/Government Staff:
Email Subject Lines:
- Community Finance Strategies: A Resource for State & Local Leaders
- Community Finance Strategies Insights from REALTORS® – Fall 2025 Feature
- Planning for the Future: Community Finance Strategies Trends to Watch
Dear Elected Official/Government Staff:
As a partner in building strong, livable communities, we wanted to share an article from the latest edition of On Common Ground magazine. This piece highlights [insert topic—e.g., “innovative finance strategies”] and offers insights that may be relevant to ongoing conversations in our community. We hope you find it both timely and valuable.
2) For Community Leaders:
Email Subject Lines:
- Strengthening Community Finance Strategies: Insights for State & Local Changemakers
- Timely Article on [Insert Topic] from On Common Ground
- Resources for State & Local Leaders: Community Finance Strategies in Focus
Dear Community Leader,
We’re pleased to share content from On Common Ground, a publication by the National Association of REALTORS® that explores Smart Growth, housing, and transportation trends. The enclosed article presents perspectives that align with our shared commitment to thoughtful and sustainable community development.
3) For REALTORS®:
Email Subject Lines:
- Advocacy in Action: Article for REALTOR® Leaders
- Policy Spotlight: On Common Ground Covers [Insert Topic]
- Supporting Our Advocacy Work with Insightful Content
Dear REALTORS®,
The latest issue of On Common Ground features several articles that align with our advocacy and policy priorities. We’re sharing one that specifically addresses [insert topic—e.g., “zoning reform”], which may be helpful in your discussions and outreach efforts. Thank you for your continued leadership on these issues.
Using the Digital Distribution Toolkit:
One of the key advantages of digital content is flexibility. You can easily tailor and repurpose OCG articles to fit your audience, platform, and timing. Here are a few examples and suggested frequency:
| Audience | Method of Distribution | Content | Frequency |
|---|---|---|---|
| State & Local elected official | Customized email | Single article | As needed |
| Other community leaders | Mail-merged email | Three articles | Bi-monthly |
| Member newsletter | Current platform | Single article | Each edition |
| Member content | Preferred social media | Single article | Monthly |
| Members: Gov Aff Committee | Current platform | Single article | As needed |
Core Standards Credit:
You can earn Core Standards credit by documenting your distribution of OCG. Be sure to record the date sent, the audience, the platform used, and the specific content shared.
Acceptable documentation includes:
- Screenshots of social media posts
- Copies of emails sent (Pro Tip: BCC yourself and save the email in a dedicated Core Standards folder for easy tracking)
This simple documentation ensures your efforts count toward compliance and helps showcase your association’s community engagement.
Questions or feedback?
Christine Windle
📧 cwindle@nar.realtor
📞 202-383-1135