Small towns and rural communities throughout the United States are looking for ways to strengthen their economies, provide better quality of life, and build on local assets. Many rural communities and small towns are facing challenges, including rapid growth at metropolitan edges, declining rural populations, and loss of open spaces and declining downtowns.

[vc_row bwd_tbc4vd_show_weekday="" content_placement="middle"][vc_column width="1/4"][vc_column_text css=""][caption id="attachment_24541" align="alignnone" width="231"] View the Fall 2025: Financing the Future issue of On Common Ground.[/caption]

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LATEST ISSUE · FALL 2026

The Partnership Playbook

Discover how collaboration can help communities address housing challenges, from zoning and financing to infrastructure.

READ THE LATEST ISSUE →

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Share On Common Ground With Your Network

State and local REALTOR® associations can use ready-to-share content to engage members, elected officials and community partners on important housing issues.

Digital Distribution Toolkit

Find magazine assets, social graphics, sample messaging and distribution guidance, all in one place.

Explore Toolkit Resources

Interactive example: select a section to see what it would contain.

[/vc_column_text][vc_column_text css=""]Questions? Contact the Community Development team.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_tta_accordion active_section="0" collapsible_all="true"][vc_tta_section title="Magazine & Cover Downloads" tab_id="1792002195799-ac5d53b9-af19"][vc_row_inner gap="35"][vc_column_inner width="1/3"][vc_single_image image="24631" img_size="240x300" add_caption="yes" alignment="center" css=""][/vc_column_inner][vc_column_inner width="1/3"][vc_single_image image="24631" img_size="240x300" add_caption="yes" alignment="center" css=""][/vc_column_inner][vc_column_inner width="1/3"][vc_single_image image="24494" img_size="240x300" add_caption="yes" alignment="center" onclick="custom_link" img_link_target="_blank" css="" link="https://realtorparty.realtor/download/24488/?tmstv=1762795742"][/vc_column_inner][/vc_row_inner][vc_column_text css=""]

[icon name="link" class="" unprefixed_class=""] Fall 2025 On Common Ground: Financing the Future

[/vc_column_text][/vc_tta_section][vc_tta_section title="Social Media Graphics & Captions" tab_id="1792002195832-b85773f5-1482"][vc_row_inner bwd_tbc4vd_show_weekday="" content_placement="middle"][vc_column_inner width="2/3"][vc_single_image image="24506" img_size="583x250" add_caption="yes" alignment="center" onclick="custom_link" img_link_target="_blank" css="" link="https://realtorparty.realtor/download/24520/?tmstv=1763050009"][/vc_column_inner][vc_column_inner width="1/3"][vc_single_image image="24507" img_size="240x300" add_caption="yes" alignment="center" onclick="custom_link" img_link_target="_blank" css="" link="https://realtorparty.realtor/download/24518/?tmstv=1763050009"][/vc_column_inner][/vc_row_inner][vc_row_inner bwd_tbc4vd_show_weekday="" content_placement="top"][vc_column_inner width="1/3"][vc_single_image image="24508" img_size="240x300" add_caption="yes" alignment="center" onclick="custom_link" img_link_target="_blank" css="" link="https://realtorparty.realtor/download/24513/?tmstv=1763050009"][/vc_column_inner][vc_column_inner width="1/3"][vc_single_image image="24509" img_size="240x300" add_caption="yes" alignment="center" onclick="custom_link" img_link_target="_blank" css="" link="https://realtorparty.realtor/download/24514/?tmstv=1763050009"][/vc_column_inner][vc_column_inner width="1/3"][vc_single_image image="24510" img_size="240x300" add_caption="yes" alignment="center" onclick="custom_link" img_link_target="_blank" css="" link="https://realtorparty.realtor/download/24512/?tmstv=1769697580"][/vc_column_inner][/vc_row_inner][vc_column_text css=""]

[icon name="download" class="" unprefixed_class=""] Download Article Teasers/summaries

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Social Media Captions:

For Elected Officials/Government Staff:

[/vc_column_text][vc_row_inner][vc_column_inner width="1/3"][vc_cta h2="" css="" el_class="block1"]🏙️ State and Local Elected Officials: Explore how communities are rethinking budgets, housing, and infrastructure to build stronger local economies in the Fall 2025 edition of On Common Ground. #SmartGrowth #CommunityPlanning #EconomicDevelopment[/vc_cta][/vc_column_inner][vc_column_inner width="1/3"][vc_cta h2="" css=""]👥 Public Sector Staff: See how local governments are adapting to economic pressures with creative funding strategies that strengthen communities and drive growth. Read more in On Common Ground.[/vc_cta][/vc_column_inner][vc_column_inner width="1/3"][vc_cta h2="" css="" el_class="block1"]📘 Fall 2025’s On Common Ground takes a deep dive into how cities are financing the future—balancing budgets while investing in housing, infrastructure, and opportunity.[/vc_cta][/vc_column_inner][/vc_row_inner][vc_column_text css=""]

For Community Leaders:

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🌟 Community leaders: Check out this article from On Common Ground that dives into [insert topic, e.g., "walkable neighborhoods"] and explains why it matters now.

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🤝 REALTORS® are engaged in the conversations that shape our communities—this piece from On Common Ground shows how.

[/vc_cta][/vc_column_inner][vc_column_inner width="1/3"][vc_cta h2="" css="" el_class="block1"]🏡 On Common Ground explores how innovative local finance strategies are helping communities meet housing needs, manage growth, and sustain vibrant economies.[/vc_cta][/vc_column_inner][/vc_row_inner][vc_column_text css=""]

For REALTORS®

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⚖️ Gov Affairs pros: Here's a piece from On Common Ground that supports our ongoing advocacy on [insert topic].

[/vc_cta][/vc_column_inner][vc_column_inner width="1/3"][vc_cta h2="" css=""]📣 Strengthen your advocacy with data-driven stories about how local governments are balancing costs, expanding housing, and supporting community growth.[/vc_cta][/vc_column_inner][vc_column_inner width="1/3"][vc_cta h2="" css="" el_class="block1"]🧠 For those shaping local policy: On Common Ground’s Fall 2025 issue explores the link between smart planning, economic strategy, and thriving real estate markets.[/vc_cta][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title="Email & Newsletter Messaging" tab_id="1792002228760-51f53df7-cf83"][vc_column_text css=""]

Communication Options and Sample Messages:

1) For Elected Officials/Government Staff:

Email Subject Lines:

  • Community Finance Strategies: A Resource for State & Local Leaders
  • Community Finance Strategies Insights from REALTORS® – Fall 2025 Feature
  • Planning for the Future: Community Finance Strategies Trends to Watch

Dear Elected Official/Government Staff:

As a partner in building strong, livable communities, we wanted to share an article from the latest edition of On Common Ground magazine. This piece highlights [insert topic—e.g., "innovative finance strategies"] and offers insights that may be relevant to ongoing conversations in our community. We hope you find it both timely and valuable.

2) For Community Leaders:

Email Subject Lines:

  • Strengthening Community Finance Strategies: Insights for State & Local Changemakers
  • Timely Article on [Insert Topic] from On Common Ground
  • Resources for State & Local Leaders: Community Finance Strategies in Focus

Dear Community Leader,

We're pleased to share content from On Common Ground, a publication by the National Association of REALTORS® that explores Smart Growth, housing, and transportation trends. The enclosed article presents perspectives that align with our shared commitment to thoughtful and sustainable community development.

3) For REALTORS®:

Email Subject Lines:

  • Advocacy in Action: Article for REALTOR® Leaders
  • Policy Spotlight: On Common Ground Covers [Insert Topic]
  • Supporting Our Advocacy Work with Insightful Content

Dear REALTORS®,

The latest issue of On Common Ground features several articles that align with our advocacy and policy priorities. We're sharing one that specifically addresses [insert topic—e.g., "zoning reform"], which may be helpful in your discussions and outreach efforts. Thank you for your continued leadership on these issues.[/vc_column_text][/vc_tta_section][vc_tta_section title="Distribution Tips & Core Standards" tab_id="1792002259319-76c37e64-85f1"][vc_column_text css=""]Using the Digital Distribution Toolkit:

One of the key advantages of digital content is flexibility. You can easily tailor and repurpose OCG articles to fit your audience, platform, and timing. Here are a few examples and suggested frequency:

Audience Method of Distribution Content Frequency
State & Local elected official Customized email Single article As needed
Other community leaders Mail-merged email Three articles Bi-monthly
Member newsletter Current platform Single article Each edition
Member content Preferred social media Single article Monthly
Members: Gov Aff Committee Current platform Single article As needed

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Core Standards Credit:

You can earn Core Standards credit by documenting your distribution of OCG. Be sure to record the date sent, the audience, the platform used, and the specific content shared.

Acceptable documentation includes:

  • Screenshots of social media posts
  • Copies of emails sent (Pro Tip: BCC yourself and save the email in a dedicated Core Standards folder for easy tracking)

This simple documentation ensures your efforts count toward compliance and helps showcase your association's community engagement.

Questions or feedback?
Christine Windle
📧 cwindle@nar.realtor
📞 202-383-1135[/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column][/vc_row][/vc_section][vc_row disable_element="yes"][vc_column][vc_column_text css=""][caption id="attachment_6138" align="alignright" width="231"] View the Spring 2025: Communities for All Ages issue of On Common Ground.[/caption]

Published twice a year (May and November), On Common Ground presents a wide range of views on smart growth issues to encourage dialogue among REALTORS®, elected officials, and other stakeholders.

Share Digitally with Public Officials and Community Partners

State and local REALTOR® associations are encouraged to share the magazine digitally with members, elected officials, municipal and state staff and community leaders.

Issues and articles can be shared by accessing https://realtorparty.realtor/community-development/on-common-ground-magazine or the On Common Ground app from the App Store and Google Play.  View messaging options. 

Questions? Contact Hugh Morris at 202-383-1278.[/vc_column_text][vc_column_text css=""][caption id="attachment_6138" align="alignright" width="231"] View the Spring 2024: Rethink,Revitalize & Rebuild issue of On Common Ground.[/caption]

Published twice a year (May and November), On Common Ground presents a wide range of views on smart growth issues to encourage dialogue among REALTORS®, elected officials, and other stakeholders. State and local REALTOR® associations can order the magazine in bulk for use as a leave-behind when visiting local officials. Alternatively, you can provide NAR with a mailing list and leave the delivery to us.

View current and past issues of On Common Ground.

Download the On Common Ground Mobile App from the Apple iTunes Store and Google Play Store.

Questions? Contact Hugh Morris at 202-383-1278.

Ordering On Common Ground

Option 1: Ship to Association Office

NAR can ship a specific number of copies of the latest issue to your association each time the magazine is published. Association staff and/or leadership can then distribute them in-person when meeting with local public officials. Many associations prefer this method because it facilitates direct contact with public officials. Please email the number of copies you would like to receive and the name and shipping address to OCG@nar.realtor.

A maximum number of 200 copies may be requested with this option.

Please Note: The request deadline for the May issue is April 5, and the deadline for the November issue is October 5.

Option 2: Mail Directly to Public Officials and Community Partners

At no cost to your association, NAR can mail copies of the magazine directly to your local public officials and community partners. Use this template to provide a mailing list of public officials.

The first time your association uses this mailing option, you can provide a cover letter for recipients with background on the magazine and why they are receiving the publication. The cover letter must be drafted by the association on your association’s letterhead, and sent in PDF format along with the mailing list. Send the completed template and cover letter PDF (first time only) to OCG@nar.realtor.

Please update your list and resubmit as contacts change. When a new list is submitted, previous contacts are eliminated and replaced with new contacts.

A maximum number of 300 copies may be requested with this option. For local associations, only public officials in your service area should be included on your mailing list. State and federal elected officials need to be submitted by the state association.   

Please Note: The request deadline for the May issue is April 5, and the deadline for the November issue is October 5.  Please submit any updated mailing lists by these dates as well.

Option 3: Share Digitally with Public Officials and Community Partners

Associations are invited to share On Common Ground digitally with public officials and staff.  Issues and articles can be shared by accessing https://realtorparty.realtor/community-development/on-common-ground-magazine or the On Common Ground app from the App Store and Google Play.  View messaging options. [/vc_column_text][/vc_column][/vc_row]