Welcome to the Spring 2025 On Common Ground Magazine Digital Distribution Toolkit

Published by the National Association of REALTORS®, On Common Ground is a powerful tool for state and local associations to engage elected officials and community leaders on critical issues like land use, housing, transportation, and Smart Growth.

Sharing the magazine shows that REALTORS® are informed, invested, and key partners in building stronger, more livable communities.

New for 2025: 100% Digital Distribution

This shift opens new, flexible ways to deliver content—tailored by format, frequency, and audience.

The Digital Distribution Content (DDT) allows your association to share content with members, elected officials, and community leaders in the most impactful ways possible.

The DDT Components are:

Download Magazine and Cover Assets

Low Resolution Download of the On Common Ground Magazine (PDF)
Low Resolution Download of the On Common Ground Magazine (PDF)
High Resolution Download of the On Common Ground Magazine (PDF)
High Resolution Download of the On Common Ground Magazine (PDF)
On Common Ground Magazine Cover Image (JPG File)
On Common Ground Magazine Cover Image (JPG File)

Download Social Media Assets

2025 On Common Ground assets 1080x1350 1 (JPG)
2025 On Common Ground assets 1080x1350 1 (JPG)
2025 On Common Ground assets 1080x1350 2 (JPG)
2025 On Common Ground assets 1080x1350 2 (JPG)
2025 On Common Ground assets 1080x1350 3 (JPG)
2025 On Common Ground assets 1080x1350 3 (JPG)

Download Article Teasers/summaries

Using the Digital Distribution Toolkit:

One of the key advantages of digital content is flexibility. You can easily tailor and repurpose OCG articles to fit your audience, platform, and timing. Here are a few examples and suggested frequency:

Audience Method of Distribution Content Frequency
State & Local elected official Customized email Single article As needed
Other community leaders Mail-merged email Three articles Bi-monthly
Member newsletter Current platform Single article Each edition
Member content Preferred social media Single article Monthly
Members: Gov Aff Committee Current platform Single article As needed

Communication Options and Sample Messages:

1) For Elected Officials/Government Staff:

Email Subject Lines:

  • Community Resiliency and Recovery Strategies: A Resource for State & Local Leaders
  • Community Resiliency and Recovery Strategies Insights from REALTORS® – Spring 2025 Feature
  • Planning for the Future: Community Resiliency and Recovery Strategies Trends to Watch

Dear Elected Official/Government Staff:

As a partner in building strong, livable communities, we wanted to share an article from the latest edition of On Common Ground magazine. This piece highlights [insert topic—e.g., “innovative land use strategies”] and offers insights that may be relevant to ongoing conversations in our community. We hope you find it both timely and valuable.

2) For Community Leaders:

Email Subject Lines:

  • Building Community Resiliency and Recovery Strategies: Insights for State & Local Changemakers
  • Timely Article on [Insert Topic] from On Common Ground
  • Resources for State & Local Leaders: Community Resiliency and Recovery Strategies in Focus

Dear Community Leader,

We’re pleased to share content from On Common Ground, a publication by the National Association of REALTORS® that explores Smart Growth, housing, and transportation trends. The enclosed article presents perspectives that align with our shared commitment to thoughtful and sustainable community development.

3) For REALTORS®:

Email Subject Lines:

  • Advocacy in Action: Article for REALTOR® Leaders
  • Policy Spotlight: On Common Ground Covers [Insert Topic]
  • Supporting Our Advocacy Work with Insightful Content

Dear REALTORS®,

The latest issue of On Common Ground features several articles that align with our advocacy and policy priorities. We’re sharing one that specifically addresses [insert topic—e.g., “zoning reform”], which may be helpful in your discussions and outreach efforts. Thank you for your continued leadership on these issues.

 

Social Media Captions:

For Elected Officials/Government Staff:

🏙️ State and Local Elected Officials: Explore how communities are building Resiliency and Recovery Strategies in this feature from On Common Ground. #SmartGrowth #CommunityPlanning #Resilience
👥 Public Sector Staff: REALTORS® are at the table with solutions for Community Resiliency and Recovery Strategies. Check out this timely read from On Common Ground.
📘 Spring 2025’s On Common Ground highlights what’s next in Community Resiliency and Recovery Strategies—insights worth sharing with your planning team.

 

For Community Leaders:

🌟 Community leaders: Check out this article from On Common Ground that dives into [insert topic, e.g., “walkable neighborhoods”] and explains why it matters now.
🤝 REALTORS® are engaged in the conversations that shape our communities—this piece from On Common Ground shows how.

🏡 From Community Resiliency to Recovery, On Common Ground explores what matters for local progress. Here’s a highlight from the latest edition.

For REALTORS®

⚖️ Gov Affairs pros: Here’s a piece from On Common Ground that supports our ongoing advocacy on [insert topic].
📣 Strengthen your policy toolkit—this article from NAR’s On Common Ground is a must-read.
🧠 For those shaping policy: A fresh perspective on [insert topic] from the Spring 2025 issue of On Common Ground.

Core Standards Credit:

You can earn Core Standards credit by documenting your distribution of OCG. Be sure to record the date sent, the audience, the platform used, and the specific content shared.

Acceptable documentation includes:

  • Screenshots of social media posts
  • Copies of emails sent (Pro Tip: BCC yourself and save the email in a dedicated Core Standards folder for easy tracking)

This simple documentation ensures your efforts count toward compliance and helps showcase your association’s community engagement.

Questions or feedback?
Hugh Morris
📧 hmorris@nar.realtor
📞 202-383-1278