Last year, as part of its wildly successful initiative to prohibit any future state-wide transfer taxes, Louisiana REALTORS® (LR) created a website to bolster and communicate its position. After the vote, the website remained: a highly effective platform that had connected with thousands of Louisiana citizens interested in property-rights and home-ownership issues. The challenge was to keep all these folks engaged. Through LR’s work with the REALTOR® Party, the association took the website to the next level. With a $25,000 Game Changer grant they transformed it into an online, Louisiana-specific, home-ownership resource center – one that would serve as a model for other state associations.
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