In the 2014 general election, the New York State Association of REALTORS® (NYSAR) was bound and determined not to let its champion, a REALTOR® and homebuilder in New York’s Capital District, be defeated again in his bid for a state Senate seat. With the help of an Independent Expenditure Campaign that included direct mail, a Get-Out-the-Vote online video, Internet advertising and a door-to-door field effort, the 49,800-member association helped George Amedore (R) win this time – by 11,000 votes.
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