Sun Valley REALTORS® Use Issues Mobilization Grant To Bring More Flights and Business to Local Resort Market

Ever since the world’s first chairlift was installed at the Sun Valley Resort in the 1930s, the local economy of this idyllic resort community has been chiefly dependent on visitors.  A number of these tourists will become second home owners at the highest end of the market.  The 320-member Sun Valley Board of REALTORS^® (SVBR) knew they needed to do something to help support and attract non-stop flights from nearby cities.  These flights bring in their customer base, and more importantly, are the ticket to sustaining a robust economy.  So they used an Issues Mobilization Grant from NAR to help run a campaign to pass an additional 1 percent sales tax allocated specifically to air service funding. They won – and already a new non-stop flight from San Francisco is landing in Sun Valley.

• Read about SVBR’s success in bringing more flights and business to Sun Valley (269K PDF)