Ever since the world’s first chairlift was installed at the Sun Valley Resort in the 1930s, the local economy of this idyllic resort community has been chiefly dependent on visitors. A number of these tourists will become second home owners at the highest end of the market. The 320-member Sun Valley Board of REALTORS® (SVBR) knew they needed to do something to help support and attract non-stop flights from nearby cities. These flights bring in their customer base, and more importantly, are the ticket to sustaining a robust economy. So they used an Issues Mobilization Grant from NAR to help run a campaign to pass an additional 1 percent sales tax allocated specifically to air service funding. They won – and already a new non-stop flight from San Francisco is landing in Sun Valley.