Seven months before the recent mayoral race in Edmonds, Washington, the REALTOR® candidate was trailing by about 11 points in the polls. Reaching out to NAR’s Campaign Services Department, the state association developed a plan and secured the support they needed. REALTOR® Champion Dave Earling came out victorious in November by more than 65 percent. Through polling, direct mail, automated phone calls and a customized campaign strategy, NAR and the Washington Association worked together to bring about success.
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