“We may have lost the race,” says Government Affairs Director Gavin Blair of the Columbus Board of REALTORS®, “but we are in a much stronger position now than before we ran it.” The November 2011 election presented an opportunity to try to add a REALTOR® -friendly member to the Columbus City Council. NAR funded polling, three targeted mailers, robo-calls, and online advertising. While the REALTOR® Champion won the election-day votes, an unforeseen wave of absentee ballots carried the incumbent back to office. Columbus REALTORS® may have lost the race, but the City Council now has a good relationship with them because of the positive campaign they ran.
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