Columbus (OH) Board’s Campaign Wins Respect of City Council, But Not Enough Votes to Elect REALTOR® Champion

“We may have lost the race,” says Government Affairs Director Gavin Blair of the Columbus Board of REALTORS^®, “but we are in a much stronger position now than before we ran it.” The November 2011 election presented an opportunity to try to add a REALTOR^® -friendly member to the Columbus City Council. NAR funded polling, three targeted mailers, robo-calls, and online advertising.  While the REALTOR^® Champion won the election-day votes, an unforeseen wave of absentee ballots carried the incumbent back to office. Columbus REALTORS^® may have lost the race, but the City Council now has a good relationship with them because of the positive campaign they ran.

• Read more about the Columbus Board’s Positive Campaign (137K PDF)