Arcadia (CA) REALTORS® Put Facebook to Work in City Council Election Victory

John Wuo, the Arcadia Association of REALTORS^® champion, was a candidate who seemed to have it all:  a successful and well-rounded business career; a thriving real estate office; a list of impressive board memberships and volunteer activities longer than his arm; two terms on the Arcadia City Council (including two terms as Mayor) under his belt; and the ability to speak Mandarin – the native language of the city’s largest minority group.  But he had no Internet presence. The Arcadia REALTORS^® put an end to that.  Using NAR’s Campaign Services, they executed a successful campaign using English and Chinese-language ads on Facebook to help elect him to another term.

• Read more about John Wuo’s successful election to the Arcadia City Council (153K PDF)