When two seats came up for grabs on the City Council of Salisbury, MD, the 950-member Coastal Association of REALTORS revved its advocacy instincts into high gear. The association interviewed all the prospective candidates and took heart when they met challenger Jake Day, a “local boy” with an urban revitalization background that gave him an understanding of what Salisbury needed to develop as a city. They backed him for one district, and incumbent Shanie Shields, for another. Working together with the Maryland Association, the Coastal Association secured Independent Expenditure funds from NAR to support direct mail cards, a radio ad, robo-calls and door-hangers. Both candidates won in the April 2013 election, and two weeks later Jake Day was selected as President of the Council.