North Carolina & Charlotte Associations Make a Splash at the Democratic National Convention

When you have a national political convention coming to town for the first time in your state’s history, it’s best to know how to harness some of that attention for your cause. The North Carolina and Charlotte Regional Associations put their heads together and decided digital bill boards were just the ticket. They jointly applied for a $25,000 NAR Game Changer Grant and put it with $25,000 of their own to purchase one month of time on 10 billboards in five counties in the Greater Charlotte area—all on major thoroughfares that visitors would pass daily en route to and from the convention site. As one association leader put it: “We know Charlotte is a great place to live, and delegates, media and visitors from all over the U.S. found that out. Even if visitors to this area don’t come back and call Charlotte home, we’ve made sure they remember the REALTORS^® welcomed them to our great city and state.”

• Read more about the North Carolina/Charlotte Bill Board Project (193K PDF)