REALTORS® are not shy about capitalizing on opportunity, and the Florida REALTORS® were no different when they found out that the Republican National Convention would be held in their own back yard. The 115,000-member association used a $25,000 NAR Game Changer grant, along with funds of their own, to help welcome the 60,000 delegates, guests, media and elected officials to the Tampa Bay Area. By co-sponsoring a welcome video, as well as a four-day, live web TV broadcast showcasing life and economic opportunity across the state, Florida REALTORS® put marketplace opportunities and homeownership front and center. Association leaders agreed that “REALTOR® issues” are everybody’s issues and having a presence at both political conventions this year made good sense all around.
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