Working to increase Broker Involvement Program (BIP) enrollment from 19 brokers in 2013, Cape Fear REALTORS® (CFR) COO Shane Johnson set a goal.
“We knew that enrollment drives response rates to Calls for Action,” said Johnson. “So, we set a goal of 50% enrollment for multi-agent offices.” Flash forward, after consistent effort, last fall CFR achieved 94% enrollment of all multi-office brokers, which covers 99% of all agent members. “We thought maintaining that level of involvement would be difficult, but by adding enrollment as part of the Designated Realtor® Application Form, it’s been easy. We’ve had 100% enrollment with new brokers.”
CFR was awarded a Broker Involvement Grant in 2017, and hosted a broker reception on September 5, 2017, keynoted by Susie Helm, NAR’s Vice President of State and Local Services and Advocacy Operations. At the event, speaking to the gathered brokers, she said, “based on the information I’ve seen, Cape Fear REALTORS® has one of the highest level of participation in the Broker Involvement Program nationwide I’ve seen. Great job!”
“Best of all, we’ve proven that BIP works,” said Johnson. “Due to high broker enrollment, CFR had a 41% response rate to the Tax Reform Call for Action at the end of 2017—no other association with more than 1,000 members came close to that level.”
Today, CFR has 200 brokers enrolled in BIP, which encompasses more than 29 states and U.S. territories. Anyone interested in getting a copy of the campaign and strategies used by CFR can contact Shane Johnson.