Advocacy Everywhere is designed to expand the influence of the National Association of REALTORS® and state and local REALTOR® associations on public policy at all levels and to increase REALTOR® and consumer participation in calls for action (CFA).
NAR, with our professional services, is a full-service provider that can expedite the components of a CFA, thus lowering the time commitment necessary for an association to launch and monitor a successful CFA.
State and Local Association Use
Local associations no longer need to have dedicated staff trained on the latest advocacy tools and can focus on messaging and targeting, with NAR managing the technology. State associations can opt-in for these professional services or can utilize the tools and perform the basic functions of a CFA on their own.
To request a CFA, submit the two forms below.
To request a REALTOR® Party Mobile Alert Text Message ONLY submit this request form.
Potential Professional Services Offered
Core Services
When a state or local association requires an expedited launch to an advocacy campaign, and all content materials and messaging have been completed and approved, NAR can launch and monitor a campaign with the following estimated turnaround times:
| Activity | Time* |
|---|---|
| CFA to REALTORS® | 3-4 hours |
| REALTOR® Party Mobile Alerts Text Messaging | 1-2 hours |
| Broker State CFA | 1-2 days |
| CFA to Consumers (Compliance review required prior to approval.) |
2-3 days |
| CFA Reporting Dashboard | Immediately Upon Launch |
*This includes standard reporting and ongoing monitoring during the course of the campaign. All timelines listed above are based on regular business hours: 9a – 6p ET, Monday – Friday, excluding holidays.
Enhanced/Add-On/Custom Services
NAR can also provide additional support to improve campaign performance. These services include:
- Message Development
- Enhanced Audience Targeting
- Graphic Design and Creative Development
- Custom Reporting
Planning Your CFA: Strategy Charts
It takes preparation to implement a successful online grassroots advocacy campaign. REALTOR® members cannot participate in a CFA campaign to contact their legislators on priority issues if your association is not ready to build out the components.
Building a CFA infrastructure means collaborating with your internal association staff teams and coalition partners to set strategic goals, take stock of your resources, assess who supports and opposes your position, identify the targeted decision makers, and decide which tactics you will use to influence the legislative process. The strategy charts linked below are designed to help streamline these discussions to make planning your CFA campaign easier.
Strategy Chart Sample
Strategy Chart Blank
Training
Learn the basics of the system and how to launch a Call for Action as a state or local association.
Questions? Contact Jami Sims.
