What is the Consumer Advocacy Outreach Database?
The Consumer Advocacy Database is a collection of names and email addresses of consumers who have demonstrated support (signed a petition, sent a letter, or signed up to receive updates on homeownership-related public policy issues at the state, local and national levels) in NAR-sponsored or supported issue advocacy or consumer outreach campaigns with state and local REALTOR® Associations.

Who can use the Consumer Advocacy Outreach database?
NAR makes the data available to state or local REALTOR® Associations for use in state and local consumer advocacy campaigns or communications.

How is the Consumer Advocacy Outreach database used?
NAR uses the database to send emails to consumers to educate and engage them on current national and state-level home ownership issues. Consumers may also be asked to respond to consumer calls for action and to share the messages with their friends.

Associations may contact consumers regarding public policy issues of interest, educating them on a legislative or regulatory issue and/or to urge a supportive action, like writing a letter, sending an email message to an official, or signing a petition on line through the Advocacy Everywhere program (Calls for Action) or Consumer Advocacy grant.

What levels of government can the data target for action?
The data can target any level of local or state government, as long as there is an email address for purposes of sending a message. Thus, governors, mayors and city council, county council and state representatives among other elected officials may be targeted.

Are there any limitations to use the data?
The Consumer Advocacy Outreach data may not be used:

  • For candidate campaigns.
  • For commercial purposes, or for general communications of the association (announcements, meetings, special events, etc.)
  • To sell a service or product directly to the public as a non-dues income source.
  • Shared with any other organization, affiliate or non-affiliated party with the association.
  • Shared with members.

How are names and emails captured in the database?
NAR securely stores the names and emails captured by or provided to the campaign. NAR maintains the data to insure accuracy for future use in advocacy related issues or legislative campaigns, not candidate campaigns.

Are there geographic limitations to the data?
Data for a state campaign or communication will be for all names of residents of the said in the database. For jurisdictions within a state, data will be limited to those names in the REALTOR® Association’s geographic area of service.

* For our purposes, advocacy consists of communications directed to specifically selected recipients intended and designed to convey a particular message and persuade them to support or oppose a legislative or other proposal under consideration.

Questions? Contact Erin Murphy at 202-383-1079.