When the City of East Moline sought to achieve home rule, the REALTORS® recognized that the new status would likely lead to higher taxes. Armed with the results of focus group research, they devised a persuasive campaign that fended off the threat, defeating the ballot measure by 68%....
Quad Cities REALTORS® Put Their Marketing & Negotiation Skills to Work to Promote Schools
Since school quality plays such a large role in home buying decisions, the Quad Cities Area REALTOR® Association decided to put their marketing and negotiation skills to work to promote their area schools. They began by inviting major employers, mayors and school superintendents in the 23-community area to a conference…...