REALTOR Party Mobile Alerts

Bay East REALTORS® Mobilize on Short Notice to Fight Just-Cause Evictions

California’s Bay East Association of REALTORS® had numerous reasons to oppose the city of Hayward’s proposed just-cause eviction ordinance, but less than a week to get an opposition campaign underway. Although the emergency legislation passed, support from the REALTOR® Party’s Advocacy Everywhere program helped raise awareness of the serious downsides of the ordinance and put City Hall on notice that REALTORS® are paying attention to all the housing and property rights policies coming to the table.

David Stark, Public Affairs Director of the 5,800-member association, explains that its philosophical stance on just-cause eviction stems from its belief that property owners should be able to do what they want with their property – including ending a lease. He notes that the members of the Hayward City Council had been under intense pressure from tenants-rights advocates, but, as he points out, the outcome has been short-sighted and detrimental to an already fraught housing situation. “Hayward is not far from Silicon Valley, and has a robust economy of its own, so the demand for housing is huge and spans a broad demographic — from tech executives to college students. Unfortunately, the city has a history of inhibiting development, and hasn’t adequately planned for the housing needs of its growing population. That failure to plan has created a crisis.”

“As a practical matter,” he continues, “we support affordable housing in many forms, but the just-cause eviction ordinance actually erodes the strength of rental housing. Property owners who own rental housing now must be concerned about this new limitation the city has imposed on their freedoms, and if they choose to sell or otherwise withdraw those units from the rental market, that will actually force rental prices up.” REALTORS® have to care about rental housing rules, he adds, because they directly affect families who are buying and selling homes, and the way REALTORS® do their jobs.

The Bay East Association of REALTORS®, together with the rest of the public, learned about Hayward’s proposed rental ordinance less than a week before it went to vote. Springing in to action, they designed a REALTOR® Party Mobile Alert text campaign, and a targeted email campaign: more than 175 messages of opposition were sent to the City Council in a 48-hour span.

Prior to the vote on the ordinance, 2019 Bay East Association President Nancie Allen testified before the City Council. In addition to citing the need for better planning and the additional burden of liability that the just-cause eviction requirement places on her members, she respectfully asked the Council to provide the public with more notice when such important issues come up in the future. Though the ordinance was passed, Stark points out that engaging members through Advocacy Everywhere was a big step in the right direction. “This has just been one chapter in a much longer story, in which the REALTOR® Party is going to be an important character,” he says. “I can’t say enough about working with the staff at the National Association of REALTORS®, and the incredible systems they’ve established. We were able to set up the robust campaign we needed in less than 90 minutes,” he adds, noting, “In the midst of these challenging issues, it’s nice to know we’ve got NAR behind us with resources and expertise.”

To learn more about how the Bay East Association of REALTORS® is protecting private property rights and safeguarding the region’s vulnerable rental housing market, contact Public Affairs Director David Stark at 925-730-4068.




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District of Columbia REALTORS® Get Legislative Results Protecting Property Owners and Housing Providers

DCAR’s Advocacy Everywhere Issue Alert

The 2,900-member District of Columbia Association of REALTORS® (DCAR) didn’t have to look far for help when it faced two legislative issues requiring prompt grassroots action recently: thanks to the REALTOR® Party’s Advocacy Everywhere program, they were able to send REALTOR® Party Mobile Alert texts and emails that spurred members to contact their City Council members. Both times, the REALTOR® message got through loud and clear and helped to protect the city’s property owners.

Bryan Frantz, DCAR’s head of Communications, learned about the Advocacy Everywhere program when a representative from NAR visited one of DCAR’s recent Public Policy meetings, and presented ‘the new tool.’ “We just happened to have two issues that were coming into play, and the timing couldn’t have been better. We are lucky in having a core group of members who are very active in city governance, and even know various Council members personally, which is invaluable. But there comes a point when what really gets a legislator’s attention is an unknown constituent, a new name in the inbox, voicing an opinion. Advocacy Everywhere is not only a technically smooth and sophisticated platform, but it got us those fresh voices.”

Katalin Peter, DCAR’s Vice President of Government Affairs, agrees, and notes that in the midst of a particularly chaotic legislative session the input from REALTORS® definitely made a difference in the outcome of both issues.

The first was a budgetary matter: DC’s proposed Fiscal Year 2019 Budget emptied DC’s Real Estate Guaranty and Education Fund, an important consumer protection tool. About 140 DCAR members contacted their Council members, urging them to safeguard the fund; At-Large Council members received every single communiqué. When the final budget bill passed, not only was a substantial portion of the Real Estate Guaranty Fund saved, but it was restored with new protections that would mitigate the threat of special assessments down the road. “How important was our advocacy? The Guaranty Fund was the only one out of the 30 or so on the block that was restored in the final budget,” states Peter, adding, “It was a real case of persistency.”

The second Call for Action was issued to amend a 40-year old law protecting landlords in eviction cases. The Council ran into an emergency situation, explains Peter, when the U.S. Marshals Service stepped back from their involvement in eviction cases in the District. The City Council cobbled together new legislation to bridge the gap; though it was a well-intended effort to make the process as humane as possible, it placed an unfair logistical and financial burden on the property owner, who may already have been losing rent on the property in question. DCAR presented a more moderate alternative solution, and turned again to Advocacy Everywhere to drum up member support. “Though this Call for Action brought in only 36 responders,” reports Frantz, “every single one made a significant impact. This legislation was moving fast, and we only had three days to mobilize our members to flip the bill on its back and call for a complete change. The team at the National Association of REALTORS® was incredibly responsive and put the CFA together over a summer weekend.” In the end, the City Council voted to change the requirement from a landlord having to store an evicted tenant’s belongings off-site for 30 days, to storing them on-site for only seven. “We achieved a fairer result for housing providers here in the District,” says Peter, “and even with hours of midnight negotiations, we couldn’t have pulled it off without the grassroots support of the REALTOR® Party.”

To learn more about how REALTORS® in the nation’s capital are protecting the rights of property owners with tools from the REALTOR® Party, contact Katalin Peter, DCAR’s Vice President of Government Affairs, or Bryan Frantz, Communications Associate.

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RPMA Goals Report

Report will be updated on a monthly basis. Help your state by downloading the mobile promotional web banners.

Region NAR Membership as of 10/31/18 Goal Total Goal RPMA Totals as of 11/1/2019 Percentage to Goal
AK 12 1,701 26% 442 404 91%
AL 5 14,399 22% 3,168 3,239 102%
AR 9 8,591 26% 2,234 2,263 101%
AZ 11 49,871 20% 9,974 8,515 85%
CA 13 198,983 18% 35,817 21,891 61%
CO 11 26,592 20% 5,318 2,805 53%
CT 1 17,165 22% 3,776 3,078 82%
DC 3 2,926 26% 761 638 84%
DE 3 4,023 26% 1,046 993 95%
FL 5 177,210 18% 31,898 19,702 62%
GA 5 37,173 20% 7,435 7,008 94%
HI 13 9,784 22% 2,152 1,655 77%
IA 8 7,550 26% 1,963 2,022 103%
ID 12 9,383 22% 2,064 1,758 85%
IL 7 47,090 20% 9,418 9,615 102%
IN 7 17,771 22% 3,910 2,379 61%
KS 9 9,678 22% 2,129 2,341 110%
KY 4 11,282 22% 2,482 2,762 111%
LA 10 14,670 22% 3,227 3,612 112%
MA 1 24,979 20% 4,996 3,298 66%
MD 3 25,830 20% 5,166 4,119 80%
ME 1 4,863 26% 1,264 630 50%
MI 6 31,765 20% 6,353 5,791 91%
MN 8 20,508 22% 4,512 2,769 61%
MO 9 22,330 22% 4,913 5,598 114%
MS 5 6,342 26% 1,649 1,739 105%
MT 12 4,601 26% 1,196 1,190 99%
NC 4 44,121 20% 8,824 6,534 74%
ND 8 1,924 26% 500 620 124%
NE 8 4,802 26% 1,249 1,415 113%
NH 1 6,047 26% 1,572 783 50%
NJ 2 54,092 20% 10,818 5,454 50%
NM 11 6,677 26% 1,736 2,373 137%
NV 11 17,468 22% 3,843 4,569 119%
NY 2 56,860 20% 11,372 5,353 47%
OH 6 33,029 20% 6,606 3,992 60%
OK 9 11,146 22% 2,452 2,380 97%
OR 12 17,453 22% 3,840 3,202 83%
PA 2 33,954 20% 6,791 5,672 84%
PR 5 717 26% 186 170 91%
RI 1 4,852 26% 1,262 980 78%
SC 4 21,048 22% 4,631 4,780 103%
SD 8 1,981 26% 515 546 106%
TN 4 27,795 20% 5,559 5,852 105%
TX 10 119,672 18% 21,541 22,650 105%
UT 11 16,151 22% 3,553 4,029 113%
VA 3 34,964 20% 6,993 4,149 59%
VI 5 343 26% 89 97 109%
VT 1 1,650 26% 429 330 77%
WA 12 21,928 22% 4,824 3,120 65%
WI 7 15,369 22% 3,381 2,918 86%
WV 3 2,875 26% 748 785 105%
WY 11 2,254 26% 586 600 102%
TOTAL: 273,163 215,167

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REALTOR® Party Mobile Alerts (RPMA)

REALTOR® Party Mobile Alerts, NAR’s advocacy texting platform, offers REALTOR® Associations and REALTORS® a way to stay connected directly from their cell phone or tablet. When a national or state legislative call for action is launched, subscribers get a short text message, containing information to take action.

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REALTORS® can sign up for REALTOR® Party Mobile Alerts using the form below or by texting the word REALTORS to 30644.

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