Soft Dollar Fundraising

Corporate Ally Program FAQs

What is the Corporate Ally Program? The Corporate Ally Program (CAP) was launched in 2015 as a campaign to raise corporate, soft dollar contributions to protect and promote our mutual business interests and strengthen our industry. The program provides funding for federal, state, and local advocacy campaigns and supports public…...

Read more

Corporate Ally Program Talking Points

When speaking with affiliates/non-members It has never been more important for organizations thriving in the real estate industry to invest in REALTOR® Party advocacy through the Corporate Ally Program (CAP). The Corporate Ally Program launched in 2015 to raise corporate, soft dollar contributions to support REALTOR® Party advocacy campaigns from…...

Read more

Corporate Ally Program (CAP) and Political Advocacy Fund (PAF) FAQs

What’s the difference between hard dollars (RPAC) and soft dollars (CAP/PAF)? Hard dollars are voluntary personal contributions and are the only type of funds that can be given directly to Federal candidates and National RPAC. Soft dollars are generally raised from organizations and corporations. Soft dollars can be directly given…...

Read more