Rural Outreach Initiative

Serving REALTOR® Associations in communities with less than 30,000 population and rural in character.

Housing, community, transportation and land use issues are different in rural areas than in metropolitan areas.  Rural communities face a similar set of challenges impacted by the nature of the local economy, demographic trends, infrastructure needs and availability of natural amenities and resources.

NAR’s Rural Outreach Initiative is being developed to assist our REALTOR® Associations, and members, in identifying issues impacting real estate and addressing these challenges using REALTOR® Party resources.  The Initiative will also help to tailor community outreach activities to meet the needs of rural REALTORS® Associations, which are typically small associations with little or no staff. The Initiative will benefit small towns and rural communities throughout the United States looking for ways to strengthen their economies, provide better quality of life, and build on local assets.

The Rural Initiative will have a two-fold strategy:

  • Identify Rural Issues & Challenges: Identify and provide information and resources on the issues and challenges confronting rural communities. Find out about some common issues challenging many rural communities and which ones NAR is focusing on at the Federal and state levels.
  • Encourage Use of Community Outreach Programs to Address Challenges: NAR’s Community Outreach programs help REALTOR® Associations to take action and become engaged in their communities to make them better places to live. Staff will provide one-on-one assistance to small associations to help them take advantage of the REALTOR® Party Community Outreach programs to address these challenges in their communities with proven tools and strategies.


Questions? Contact Holly Moskerintz at 202-383-1157.