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Mississippi REALTORS® Maximize Returns with RPAC Fundraising Grant

May 2019

In 2019, RPAC celebrates 50 years of supporting REALTOR® issues. This past February, Mississippi REALTORS® demonstrated impressive support for RPAC: at a festive annual event that coincides with its Winter Meetings, the 6,500-member state association parlayed a $5,000 REALTOR® Party grant, matched by funds of its own, into more than $83,000 of RPAC investments.

“Mississippi is a very giving state,” says Beth Hansen, the organization’s CEO. “For a state association, we may be small, but we have a really strong culture of MARPAC success,” she adds. That’s a considerable understatement: in fact, Mississippi has been awarded the REALTOR® Party President’s Cup in six of the past seven years.

This was the eighth consecutive year that the association has hosted a ‘MARPAC Drawdown’ event following a day of committee meetings and preceding its big annual REALTOR® Day at the state capitol. Hansen is careful to note that while ‘drawdowns’ are a very popular fundraising device in Mississippi, they may not be permissible in other states. A month before the event, members began snapping up $100 tickets, plus $25 ‘second-chance’ tickets for the drawdown, which promised a winning pot of $5,000. They also purchased $25 token packs to vote for their favorite acts in the lip sync contest. Not only did the event surpass its goal by more than $11,000, it attracted sixteen new Major Investors at the $1,000 level; substantial investment increases by 19 other members; and numerous first-time investors to Mississippi’s RPAC family.

This is the second year that a REALTOR® Party grant supported the rental of a large event venue, and a separate admission fee offset the cost of the catered dinner. “It’s grown every year,” says Hansen, “and our members really look forward to it.” As about 150 REALTORS® dined and caught up with colleagues from across the state, they were entertained by a spirited Lip Sync Throwdown – dominated by the Northwest Mississippi Association of REALTORS® for the second year in a row. All in good fun, the lively musical numbers are interspersed with dramatic moments in the suspenseful drawdown, which eventually brings five final ticket-holders to the fore; the finalists are given the chance to split the prize or continue with the drawdown. Hansen reports that the final five ticket holders typically opt to share the pot, leaving everyone feeling good about a win-win conclusion.

  • Table décor from the Drawdown

 

The fun and games of investing in RPAC gave way to more serious business the next day at the Capitol, when members heard from the Governor, Lt. Governor, Speaker of the House and Secretary of State, and met with their legislators about the current legislative agenda as it regards real estate and private property issues, explains Hansen. At the Political Advocacy Luncheon that followed at the state REALTOR® headquarters, Mississippi REALTORS® President Adam Watkins moderated a discussion of the 2019 statewide election forecast with the Chairmen of both the Mississippi Republican Party and the Mississippi Democratic Party. “Our members understand the importance of political advocacy, and how it affects not just the industry, but the communities they inhabit and serve. We’re proud to be acknowledging the 50th anniversary of RPAC at every meeting and in all our branding,” she continues, “It’s an important reminder of all RPAC has done for us, and why we continue to invest.”

To learn more about how the Mississippi REALTORS® are engaging in political advocacy and raising the bar for RPAC investment, contact CEO Beth Hansen at 601-932-5241.

 

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