You see the letters “CRS” and you know it identifies sales agents who’ve met the exacting standards of experience and education set by the Residential Real Estate Council (RRC). So, it might not surprise you to learn that the more than 34,000 active REALTORS® who are members of the organization are also engaged at a high rate in industry advocacy: in fact, in 2017, their collective RPAC investment reached $4.5 million, up from $3.9 million in 2016.
This dramatic increase can be credited to a movement RRC (formerly known as the Council of Residential Specialists) calls Building the Complete REALTOR®, whose hashtag #morethanhouses refers to all those ancillary activities, like volunteering and civic involvement, by which its members improve the quality of life in their neighborhoods and strengthen and protect the real estate industry. The energetic movement, says Michelle Huffman, RRC’s Director of Communication, can, in turn, be credited to Leigh Brown, last year’s RRC President.
Brown, who is now 2018 RPAC Fundraising Trustees Chair, says “One of the biggest and most successful undertakings of the National Association of REALTORS® is our advocacy efforts. The members of RRC are already leaders in so many regards, when it comes to professionalism, education, achievement, etc., that it was a natural progression to examine and improve our efforts on the advocacy front as well,” she says, adding, “The members of RRC represent a large portion of the investment and volunteerism that leads to success. The focus on improving our reach among members is that of outreach and education: I have personally found that many members WANT to do more once they know WHAT is being accomplished.”
In addition to emphasizing RPAC awareness at meetings and in email and social media campaigns, Brown also addressed the importance of investing in her President’s Letter at the front of The Residential Specialist, the group’s every-other-monthly magazine. Also in the magazine, RRC began celebrating its Major Investors in a high-profile list that’s become a popular bi-annual feature. Brown also initiated a new icon on the CRS.com website’s Find a CRS page, identifying RPAC Major Investors:
“There’s a growing movement among RPAC Major Investors to refer to one another, as that means the end consumer is more likely to be served by a REALTOR® who is involved in more than just their transaction. As such, we added a filter to the Find a CRS app, to help members locate CRS Designees who are also Major Investors. It’s been well received and becomes an ongoing effort to reach more members, so they can belong to the group and also use the app!” she says.
Huffman notes that “Leigh’s efforts were focused and tireless, and her message of investing in and protecting the industry really took hold with our members. Raising the visibility of those who invest has also been a successful strategy: not only are they strong advocates, but great role models for their peers.” Says Brown, “Nothing makes me prouder as a REALTOR® than to know how many of my peers are engaged in changing this profession forever, while we also protect it from unnecessary and damaging regulation.”
To learn more about how the Residential Real Estate Council encouraged record investment in advocacy last year, contact Michelle Huffman at or 312-321-4428.