Birmingham REALTORS® Dip Toes in Political Waters, Backing 15 Candidates: 14 Win!

Until this past election cycle, the Birmingham Association of REALTORS^® (BAR) had never conducted an independent expenditure campaign or made use of any of the advocacy funds and services available through the REALTOR^® Party.  This autumn, after careful planning, the 3,200-member association backed 15 REALTOR^®-friendly candidates for City Council and School Board seats, and 14 won. They began by hosting an NAR Candidate Training Academy.  Then, they used NAR’s Campaign Funding and Services to help them run the most effective independent expenditure campaigns, including robo-calls and direct-mail pieces.  The rest is history – and a good base of advocacy experience on which to build.

• Read more about BAR’s successful launch into the world of candidate campaigns (427K PDF)