“My Home is not UR ATM!” read one of the hand-lettered signs held high by a concerned citizen at Cincinnati’s City Hall. The lively annual debate over a proposed property tax hike was underway, and the Cincinnati Area Board of REALTORS® (CABR) had mobilized its troops. Although limiting property taxes has been an ongoing fight for the 4,200-member association, this was the first time it had REALTOR® Party resources behind it. In a two-step Issues Mobilization campaign funded by NAR, CABR produced a survey showing 74 percent of Cincinnati residents were opposed to the proposed tax increase. Then, they shared it with local radio, television, and newspaper outlets – and used it in testimony before the Council. Robo calls and REALTOR mobilization efforts added to the campaign, which resulted in the City Council backing off its ambitious proposal to a more modest one.
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