In a campaign involving volunteer and professional phone-banking, online advertising, yard signs, direct mailings and door-to-door work, the Beverly Hills/Greater Los Angeles Association of REALTORS® soundly defeated a proposed transfer tax increase that would have hit Santa Monica developers square on the chin. Owners of condos, single-family homes and apartments also would have taken a hit. With a major Issues Mobilization grant from NAR, as well as significant support from the California Association, the 7,000-member association prevented the proposed tax hike from becoming law, setting the stage to defeat similar proposals in other California cities.
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