Success Stories

South Carolina Association Reaps Benefits of Polling in Supporting 11 REALTOR® Champions for State Legislature

October 2013

The 15,000-member South Carolina Association of REALTORS® (SCR,) had a long list of REALTOR® Champions it wanted to help elect to the state legislature, but its resources were limited.  So, it turned to NAR’s Campaign Services for help.  In the end, they relied on polling to whittle down their list to 11 candidates, and waged energetic independent efforts in the form of direct mail, phone campaigns and newspaper ads – paid for by their state RPAC funds and NAR.  Eight of their candidates won.

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