Success Stories

Fort Collins REALTORS® Use Independent Expenditure Campaign to Support Four City Council Candidates: Three Win

May 2013

When an NAR dues increase went into effect two years ago, the Fort Collins Board of REALTORS® (FCBR) made a promise to its 750 members to bring those dollars back to the northern Colorado community, in the form of grants from the REALTOR® Party.  This spring, it made good on that promise, supporting four candidates for local election, including the mayor, with an Independent Expenditure Grant from NAR.  The funding paid for get-out-the-vote calls, and a combination of online advertising and social media messaging that reached the youthful voting population of the college town more effectively than traditional print media.  Three of the four candidates who benefited from FCBR’s support, won: the incumbent mayor, and two of the candidates running for City Council.

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