When Jim Johnston was appointed to the City Council of Pocatello, Idaho in early 2011, he was new to political office – but no stranger to public service. In fact, when he ran for election to keep his seat just six months later, polling partly funded by NAR found that he had a whopping 84 percent name recognition. The Idaho native had achieved this not only through his through his 30 years’ experience as a leading REALTOR® in Pocatello, but thanks to his dedicated involvement with organizations ranging from the Idaho Chapter of the American Red Cross, to the Grand Teton Council of Boys Scouts of America, to the United Way, and more. The 5,800-member Idaho Association of REALTORS® put together a campaign plan that involved promotional outreach, and an extensive get-out-to-vote effort. Then they turned to NAR’s Campaign Services Department and asked them to fund 50 percent of it – and they did.