The 14,000-member Nevada Association of REALTORS® put an Issues Mobilization Grant from NAR, its own well-honed campaign skills and funds, as well as its significant grassroots power to soundly defeat a massive tax on businesses. The tax would have eliminated jobs, as well as slowed the state economy. While the campaign used direct mail, phone banks and email, the most impressive effort was in online advertising. Their Facebook ad received 11.7 million impressions and 1.2 million video plays! In the end, 78 percent of Nevada residents voted against it.