Issues Mobilization

Huntsville REALTORS® Get Out the Vote to Support School District Expansion Funding

Homepage Areas, Success Stories, Success Story

With large employers like Toyota/Mazda moving to town and the Federal Bureau of Investigation building a major new campus nearby, Madison, Alabama is the fastest growing city in the region. It has a robust jobs market and housing demand to match – but what hadn’t been keeping up with the growth was the school system: although ranked one of the top in the state, the recent influx of students was driving the teacher-pupil ratio down toward the bottom, and new schools and safety and security measures were badly needed. So, when the City Council proposed a property tax increase to meet the needs of the community’s burgeoning population, the local REALTORS® threw their support behind it.

The real concern, explains Sean Magers, the Director of Association Outreach for the Huntsville Association of REALTORS®, was not opposition to funding the schools, but voter awareness. “The vote came in an off-election year, and we knew that our challenge would be getting voters to the polls.” Working with both the national and state REALTOR® associations, the local REALTORS® were able to support the effort on all fronts, and the community responded with an overwhelming victory for increased school funding.

 

 

The campaign began with polling provided by the REALTOR® Party to see where the public stood on the issue of a tax hike to pay for the construction of a new elementary school, a new middle school, converting an existing elementary school to a district-wide pre-K, and improved school safety and security measures throughout the district. While the Alabama Association targeted local voters with emails, the REALTOR® Party supported a direct mail campaign and live phone calls urging residents of Madison to vote in favor of the ballot initiative; it also sent out REALTOR® Party Mobile Alerts to remind the REALTORS® in Madison to get to the polls – and get their friends, families, and clients to do the same.

The effort paid off:  on Election Day, voter turnout was nearly as high as it had been for the last mayoral election, and the special ballot passed with 71% of the vote.

“It was a real boots-on-the-ground operation, organizing, and mobilizing the industry to protect private property rights,” notes Magers. “As all REALTORS® know, the quality of local schools is a big part of home value and the quality of life in any community. They also know how lucky we are to have such strong markets now, so this is the time to work to strengthen the industry for years to come. Our counterparts at the national and state level were instrumental in helping us achieve that.”

Magers, who is relatively new in his position with the REALTORS®, says he can’t speak more glowingly about the resources the REALTOR® Party makes available to local associations. “Not only are the services and support incredible,” he says, “but while they were working with us, the REALTOR® Party team really made us feel like we were the only association in the country.”

To learn more about how the Huntsville Area Association of REALTORS® is strengthening schools in its fast-growing region, contact Sean Magers, Director of Association Outreach, at 256-763-7798.

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Hilton Head Area and Beaufort Jasper County REALTORS® Lead Winning School Funding Campaign

Instagram, Success Stories, Success Story

The economic impact that strong public schools have on a community can’t be overstated. As REALTORS® everywhere know, they attract not only prospective homebuyers, but also businesses looking to locate where there will be a well-educated future workforce. In Beaufort County, S.C., a vibrant community of great natural beauty, major construction, renovations, and updates were needed throughout the school district, which had not had a successful bond referendum – its only source of such funding – in 11 years. When a promising referendum made it to the ballot this year, the Hilton Head Area REALTORS® and the Beaufort Jasper County REALTORS® stepped up to make sure it would pass in November.

Jocelyn Staigar, Government Affairs Director of the 1754-member Hilton Head Area Association, says, “Good schools are a foundation of healthy communities, and a key part of our Quality of Life agenda.” The need for funding in Beaufort County was urgent, she explains: enrollment has increased by more than 3,000 students since the last successful referendum, and the school district is braced for significant growth in the near future. School buildings in the county had deteriorated in recent years as referendums had failed to pass due to a lack of public trust in the school board leadership, which had been plagued by an ethics issue and general dysfunction. With a new school superintendent in place and meaningful turnover on the school board, a new referendum informed by an independent review of the school district’s needs presented a fresh opportunity to try again.

The REALTORS® embarked on an energetic get-out-the-vote campaign to pass the two-part referendum that would total $344 million for projects to improve and enlarge school facilities and programs.

The Hilton Head Area REALTORS® and the Beaufort Jasper County REALTORS® committed 10% of the funding for the campaign and had already received strong support from the state association before applying for an Issues Mobilization Grant. “No GAD should be afraid to call NAR and make use of the programs and services they offer,” says Staigar.  “They’ll hold your hand through the whole process, and help you submit a strong application, so if you’ve never done this before, there’s nothing to worry about. The staff at NAR really is fantastic,” she continues, “Not only is it a pleasure to work with them, but they want you to succeed!” It still takes work, she notes, but having to complete a thorough application means having a detailed plan in place, which is important for the success of any project.

For Beaufort County, the campaign of online ads, a series of live get-out-the-vote calls, and direct mail to voting households carried through to Election Day, when the referendum passed with more than 70% of the vote. “We can’t take all the credit for this success,” admits Staigar, noting that since the last referendum on school funding failed, a significant turnover in school board leadership has given voters a renewed sense of trust and hope. “But we certainly worked hard for this outcome, and it’s had a palpable healing effect on the community. And with each of our issues campaigns, like this one, members of the public are recognizing REALTORS® as being beneficial for the community. High profile efforts like this, demonstrating that REALTORS® do so much more than sell property, are worth every penny!”

To learn more about how REALTORS® in Beaufort County are working to improve the quality of life in their communities with help from the REALTOR® Party, contact Government Affairs Director Jocelyn Staigar at 843-842-2421.

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Wisconsin REALTORS® Urge State Senate to ‘Hold the Line’ on Property Taxes

Success Stories, Success Story

Property taxes are already plenty high in the state of Wisconsin – the fifth highest in the nation – and in the first budget bill introduced by the new governor, there was a provision to increase them even further. With help from an Issues Mobilization grant, the Wisconsin REALTORS® Association (WRA) launched a campaign called ‘Hold the Line on Property Taxes’ that made voters’ preferences abundantly clear to the statehouse.

The 2019-2021 budget proposed by Governor Tony Evers would have lifted a freeze on municipal and county property tax levies enacted by the state in 2011, which has meant considerable savings for Wisconsin families in recent years, explains Joe Murray, WRA’s Director of Political Affairs. “High taxes are already a real problem, especially for aspiring home-buyers and the elderly on fixed incomes,” he says. “The governor’s plan would have made housing even less affordable.”

WRA had the luxury of a two-month planning period before e xecuting its full-blown advocacy campaign, for which it allocated $250,000 of its own funds, in addition to receiving the Issues Mobilization grant. They used a local consulting firm with more than 20 years’ experience in Wisconsin politics to conduct initial polling and frame the onslaught of digital, direct mail, radio, and billboard advertising; they also created a campaign website. Murray notes that, “the old legacy media really worked best in this case. Direct mail, which was superbly targeted, combined with heavy advertising on conservative talk-radio shows, was a powerful combination, and created a significant political force.” Three rounds of mailers were sent out, spelling out the property tax issue and equipped with handy tear-off postcards to forward to the senator representing that household. “Let’s just say the governor’s plan to raise property taxes really touched a nerve,” says Murray. “The reaction was strong and swift, and the Wisconsin state senate did, in fact, ‘hold the line’ on property taxes!”

Lacking the support of the senate, the governor signed the budget without the tax increase provision on July 3, 2019.

To help express tax-payer gratitude, the final mailer in the campaign series featured a tear-off ‘thank-you’ card to senators for ‘holding the line’ on property taxes.  “You want to reward your friends,” says Murray.

With 32 years on the job and several such campaigns under his belt, Murray is continually impressed by the strength of NAR’s advocacy program. “Seven or eight years ago when the REALTOR® Party was really ramping up and encouraging states to tap into its resources, Wisconsin was glad to do so – and to great effect! We’re grateful to the REALTOR® Party for all the support it makes available to us.”

To learn more about how Wisconsin REALTORS® are keeping vigilant and protecting homeowners from the threat of increased property taxes, contact Joe Murray, Director of Political Affairs, at 608-575-0023.

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Texas REALTORS® Achieve Tax Reform for Texas Property Owners

Success Stories, Success Story

In Texas, where there’s no state income tax or a state-levied property tax, it’s the tax bills from your county, your municipality, your school district, and various other special districts that’ll get you. All these entities are largely dependent on property taxes to fund their budgets and have benefitted for decades from an outdated and murky tax structure and the steady rise in property values across the state. At the same time, property owners have seen higher and higher tax bills, and more than a few have been forced to sell as a result. Texas REALTORS® have been battling the ‘Hidden Property Tax’ inherent in the system for years, and on June 12, 2019, with a boost from a sweeping Issues Mobilization campaign, the Texas Property Tax Reform and Transparency Act was signed into law.

“We are so grateful to the REALTOR® Party for its support of our Hidden Property Tax campaign, which helped shift the statewide discussion on the need for property tax reform,” says Tray Bates, 2019 Chairman of the Board of Texas REALTORS®. “The campaign also provided legislators with the support they needed to feel confident their actions were in the best interests of, and desired by, their constituents.”

“This is huge,” adds Daniel Gonzalez, the association’s Chief Lobbyist and Director of Legislative Affairs.  The ‘Hidden Property Tax,’ he explains, results from the misleading claim by local taxing entities that they have not raised ‘taxes,’ when, in fact, they mean ‘the tax rate.’ The rise in appraisal value ensures that their tax revenue increases, along with the tax burden on property owners, despite a level tax rate. If property owners see contesting higher appraisal values as their only recourse, they will inadvertently devalue their investment – and local market values. The new law addresses these issues with two important reforms:  first, the creation of online databases providing taxpayers with a transparent understanding of the process that determines their annual property tax bills; and second, a lowered threshold for increasing public revenue via property tax collection and a mechanism requiring voter approval for increases beyond the established thresholds.

The Hidden Property Tax campaign was fully comprehensive, reaching REALTOR® members, consumers, and legislators with a website, social media, direct mail, earned media, and online advertising. As consumer confusion over the property tax structure was a significant part of the problem, Texas REALTORS® made a concerted effort to educate the media about the issues, with enhanced media relations, including a special three-part media-training series last year. “Journalists really are interested in seeking out sources and getting their facts straight,” notes Gonzalez, “and while the challenge is that journalists tend to be transferred to different beats and different markets, we’ll just keep helping them to understand the real estate issues. In the end, we’re building a valuable network of professionals whose business is presenting information to the public.”

Housing affordability is a problem all over the country, Gonzalez adds, noting that another beneficial side-effect of this campaign has been demonstrating to the public that the REALTORS® are not in it for themselves and their industry, but for their clients and property-owners throughout the state. “Making sure homeowners have the information they need about their property taxes is going to result in healthier, stronger communities, and that’s good for everyone. History will show that this legislation will have a tremendous impact on homeownership in Texas.”

To learn more about how Texas REALTORS® have succeeded in reforming the taxation process and protecting property owners in the great state of Texas, contact Daniel Gonzalez, Chief Lobbyist and Director of Legislative Affairs, at 512-370-2143.

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Greater Los Angeles and Southland Regional Association REALTORS® Join Forces to Defeat Parcel Tax

Homepage Areas, Success Stories, Success Story

On the heels of a highly publicized teachers’ strike earlier this year, the Los Angeles Unified School District decided to ride the wave of success by calling for a 16-cent per square foot parcel tax on all residential and commercial buildings. It claimed that Measure EE, as it was called, would support students; opponents saw it as an opportunistic attempt to fund the mismanaged budget of a bloated school system.  The REALTORS® of the Greater Los Angeles Association (GLAAR) and the Southland Regional Association (SRAR) joined a broad coalition of local business and industry organizations to oppose the measure as unfair and irrational, soundly defeating it at the polls.

As James Litz, Government Affairs Director of GLAAR, explains, Measure EE would have cost the owner of an average house in the city about $200 per year, starting in November. But the association’s real concern was the cost to owners of the city’s commercial and apartment buildings, who would be taxed by square footage on every floor. “Besides which,” he adds, “this tax wasn’t a solution to the real budgetary problems the school district is facing: the fiscal house of LAUSD is a mess, so why throw money at it?”

Using an Issues Mobilization Grant, the REALTORS® and their partners were able to rally voters to the polls for the single-measure special election – the cost of which, itself, was $12 million dollars to taxpayers, notes Litz. “Our coalition was able to put together a strong media campaign, with great ads running constantly on MSNBC,” he says. They also made extensive use of door hangers, which he points out, from a REALTOR® standpoint, give members direct and effective contact with clients and neighbors.

The campaign benefited from the involvement of the Southland Regional Association of REALTORS® (SRAR), as well, whose bounds also include the beleaguered school district. Elizabeth de Carteret, the association’s Director of Industry and Community Relations, was already mobilizing her members for a city council special election that fell on the same day as the parcel tax vote, so they rolled the campaign against the parcel tax into their effort. “We have lots of members with kids in the public schools, and members who volunteer in them; we also know, as REALTORS®, that good public schools sell properties – we’re not against any of that,” she says. “This was a just a calculated money grab, and one that would unfairly burden property owners.” SRAR’s REALTOR® members manned three phone banks, spoke at office meetings, went door to door, and engaged in an active social media effort.

On June 4, the misguided measure failed in 14 of the 15 City Council districts in Los Angeles.

Litz notes that the REALTORS® will gladly support meaningful reform of the school district’s financial practices – and systemic improvements in public education. “We realize it may be easier said than done,” he says, “but our young people deserve quality and options when it comes to public education, and we’re all for making that happen!”

To learn more about how the REALTORS® in Los Angeles are protecting property owners from unfair tax burdens, contact Greater Los Angeles Association Government Affairs Director James Litz at 310-967-8800; or Elizabeth de Carteret, Director, Industry and Community Relations, Southland Regional Association of REALTORS®, at 818-947-2256.

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Utah REALTORS® Think Ahead to Prevent Affordable Housing Shortage

Homepage Areas, Success Stories, Success Story

The population of Utah is expected to double – yes, double – by the year 2040, and the matter of just where to house everyone is high on the state’s to-do list. Blocking the way are longstanding zoning restrictions at the local level across the state, as well as significant geographic constraints and, until recently, a misperception among the general public that denied a need for affordable housing. With the help of Utah REALTORS® over the past two years, public opinion has been swayed, and the state has found a way to incentivize solutions to the growing housing shortage, rather than strong-arming municipalities with mandates in 2019.

As Cate Klundt, Government Affairs Director of the Utah Association of REALTORS®, explains, the first step was joining a broad-based partnership of industry groups, homebuilders, non-profits, and the University of Utah’s Kem C. Gardner Institute. This group, known as the Utah Housing Gap Coalition, commissioned an academic study detailing the nature of Utah’s demographics and housing needs, and conducted polling and focus groups on consumer attitudes. “The results of these inquiries in the first phase gave us what we needed to help craft effective legislation and formulate informed, targeted education campaigns in the second phase,” says Klundt. Two Issues Mobilization Grants and polling services strengthened the effort from start to finish.

Among the key issues revealed by the research was the prevailing misunderstanding among many Utah residents who rejected the notion of a housing shortage, despite the fact that Utah’s housing prices have increased at a higher rate than those of San Francisco, San Jose, and Seattle in the past 20 years. Also significant, notes Klundt, is that the population boom putting pressure on the housing market was shown to be due to in-migration and natural household growth, rather than an influx of ‘outsiders.’ A notable age gap between aspiring home buyers in Utah and those opposing the development of affordable housing units pointed to the established generation being out of touch with the plight of the millennials. “We needed to make it clear to the baby boomers that the people being squeezed out of the housing market are not some nebulous threat, but their own children — and we had the data to prove it,” says Klundt.

The REALTORS® used this data in an internal campaign focused on protecting the American dream of homeownership, a theme that resonated at their REALTOR® Day at the state capitol, where about 400 members met with three-quarters of the legislature. The Utah Housing Gap Coalition directed a public campaign at Utah’s parental generation, with the message, ‘Your grown children want to remain close to home – let’s make this possible for them!’ says Klundt.

Members of the Housing Gap Coalition visited city councils around the state to hear their concerns before approaching the state legislature with an innovative plan: an Affordable Housing Modifications bill motivating municipalities to implement housing reform policies by tying their eligibility for state transportation funding to positive steps toward affordable housing planning and transit-oriented mixed-use development. By allowing local governments to choose from a list of measures including establishing community land trusts, permitting accessory dwelling units, lowering parking requirements, and allowing for higher density residential development in commercial zones, the legislation allows municipalities to retain some local control in solving their share of the state-wide problem. Passage of the bill was a triumph for the Housing Gap Coalition, which will continue its work with a focus on future legislation to meet funding needs.

“I don’t think we’re the only state that has to manage conservative homebuilders and more liberal housing advocates, and we were successful in creating a process that appeased both of those groups as well as local governments and the state legislature,” says Klundt. “Our whole coalition is grateful to the REALTOR® Party for the support that made it possible.”

To learn more about how Utah REALTORS® are working to help municipalities become part of the solution to their own affordable housing challenges, contact Government Affairs Director Cate Klundt at 702-767-3994.

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Washington REALTORS® Campaign for Affordable Housing Legislation

Instagram, Success Stories, Success Story

REALTORS® in Washington state knew that access to affordable housing at all income levels was being hampered by lack of inventory, and that not just one, but a whole slew of legislative hurdles was in the way of creating more. With the help of an Issues Mobilization Grant, they mounted a persuasive campaign called Unlock the Door for Affordable Homeownership, urging residents to contact their legislators in support of a bundle of bills aimed at increasing the state’s housing stock.

Unlock the Door was driven by a strong coalition of for-profit and not-for-profit organizations, with the REALTORS® at the forefront, explains Nathan Gorton, the Washington Association of REALTORS®’ (WAR) Government Affairs Director. Comprising groups from across the housing industry, the coalition is united in the belief that housing is all about supply-and-demand, and that a weak supply hurts everyone. “It affects people in all income levels, including homeowners trying to sell their houses – from move-up young families to empty-nesters to retirees,” says Gorton, “and part of our task was making sure the legislature understood that continuum, and what it means for the state’s economy. On the other side of the coin, building the campaign forced us to take a closer look at government subsidized housing, and its place in the puzzle. There was a lot of learning going on, on both sides,” he gamely admits.

“The fact is, there was no single silver-bullet bill that we could have brought to the legislature that would result in more homes coming on the marketplace,” he continues. “It was closer to twenty.  So, we bundled them together in four categories – Funding for Local Governments; Increased Housing Supply & Density for Market-Rate and Affordable Housing; Incentives for Affordable & Low-Income Housing; and Regulatory & Liability Reforms – and got to work seeking public support.”

Unlock the Door was a robust media campaign, including broadcast and cable TV, radio, and digital ads, featuring real-life stories submitted by members of WAR about the challenges and frustrations of Washington residents shut out of the housing market.

It was an absolute home-run of a campaign, reports Washington REALTORS® President, Dale Chumbley, who led a near-record crowd of just over 500 members to the state capitol in January for “WR Hill Day”. “The whole tone was positive, pro-active, and upbeat. We went into the legislature saying: ‘We all know this is a problem; here’s who the coalition is; here are our solutions.’” And the legislature was ready to listen. Polling showed significant public concern about the level of affordable housing in the state, and the coalition had done its homework, meeting issues of concern with draft legislation. Only one significant bill of 18 on the Unlock the Door docket failed to pass, a measure attempting to extend a tax exemption program for affordable multifamily housing. The coalition is already planning to try again next year.

A survey of WR members toward the end of the campaign revealed an 84% awareness of the effort, the sort of recognition that could normally take years to achieve, according to the consultant on the project. “Not only was it a huge success legislatively,” says Gorton, “it was a huge success for our members, and for homeowners and aspiring homeowners in Washington state: a real triumph, all around!”

To learn more about how the REALTORS® of Washington state have been taking a big-picture approach to overcoming the challenges of affordable housing, contact Nathan Gorton, Government Affairs Director of the Washington REALTORS® at 360-943-3100.

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Lincoln REALTORS® Mobilize Voters to Support Roadway Improvements

Success Stories, Success Story

After substantial potholes caused massive damage to vehicles amounting to tens of thousands of dollars in claims, the city of Omaha, Neb., was recently forced to close two major thoroughfares. Fifty miles to the south, roads in the state capital were likewise crumbling.

Using an Issues Mobilization grant, the REALTORS® Association of Lincoln took the lead in supporting a ballot initiative to fund critical road repairs. Though it passed by a very slim margin, says Kyle Fischer, Executive Vice President of the 930-member board, the quarter-percent sales tax increase will help safeguard the city’s economic development, public safety, and quality of life for at least the next six years.

The new funding mechanism was first proposed by a bi-partisan group called the Lincoln Citizen’s Transportation Coalition, following a lengthy study of the city’s insufficient street-repair budget and possible solutions, explains Fischer. The Lincoln City Council voted six-to-one to put the initiative on the ballot, and the REALTORS® got right to work promoting the time-limited, quarter-percent tax increase to the voting public.

“We reached out to NAR about the process, and they walked us through the next steps,” says Fischer. First, the Lincoln REALTORS® received polling services through the REALTOR® Party’s trusted vendor. Initial polling indicated that the ballot measure was slightly favored by a margin of 57-41, with 2% undecided. Armed with that encouragement, the association submitted an application for an Issues Mobilization grant. “The application process wasn’t quick and easy, but it was incredibly user-friendly, he says. “I’d tell first-time applicants to give themselves plenty of time for collecting details and background information and planning a budget. It will take some time to put it all together, but once you have, you’ve got a good road map, and you’ll really know your stuff. In fact, NAR took our initial application and reached right back out to us about what we could do to enhance it, to make it even stronger,” he notes.

The REALTORS® were the largest donor to the campaign called Fix Lincoln Streets Now, which educated voters through a dedicated website and social media messaging. The REALTOR® Party grant funded phone banks that called voters in the last four days leading up to the election, and that, says Fischer, is what made the difference. Despite being supported by the City Council, the Chamber of Commerce, the Civil Engineers Association, and the Lincoln Independent Business Association, among others, the measure only passed by a difference of 368 votes. “Our members are so excited that we were able to play such a critical role in the outcome of the vote,” he adds. “It’s very gratifying to know that the REALTORS® have contributed to making the streets better.

Members on the ground and in the trenches are more aware than anyone that having functioning, passable streets affects every aspect of a community’s well-being, from emergency access, to reducing the necessity of expensive car repairs, to home values. Taking care of the infrastructure helps to ensure a strong economy.”

To learn more about how the REALTOR® Association of Lincoln, Nebraska is using REALTOR® Party resources to improve the condition of city streets, contact Executive Vice President Kyle Fischer at 402-441-3625.

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Two Local Missouri Associations Help Communities Pass Much-Needed School Bonds

Success Stories, Success Story

Earlier this spring, two communities on the eastern edge of Missouri found themselves in dire need of improvements to their school facilities, with multi-million-dollar bond measures on the April ballot, poised to provide the needed funding. The Mark Twain Association of REALTORS® and the Southeast Missouri REALTORS® stepped up to persuade the voting public to approve the bonds with vigorous campaigns funded by REALTOR® Party Issues Mobilization Grants and additional funds from the Missouri REALTORS®.  Both efforts were successful, and the schools are getting the funding support they need.

“The Issues Mobilization grants are the best advocacy tool that the National Association provides local and state associations,” says Erin Hervey, Vice President, REALTOR® Party and Local Board Relations of Missouri REALTORS®.

In Cape Girardeau, Mo., which the Wall Street Journal cited last year as having the most concentrated poverty in the state, the school system is working in partnership with the city to create a Purpose-Built Community that has been successfully modeled in a formerly struggling Atlanta neighborhood; a $12-million no-tax-increase bond was placed on the ballot to renovate and expand schools, and to create a new aquatic center. Terry Baker, Association Executive of the 305-member Southeast Missouri REALTORS®, credits her Government Affairs Committee with having the vision to see that the REALTORS® needed to get behind the effort. The superintendent of schools came to speak with the committee, she explains, at the invitation of one of its members, who is also a member of the city’s school board. “For us, supporting the school bond campaign was a good way to engage in a true partnership alongside people where they work and live. It was clear that strengthening economic development on the south side of Cape Girardeau must begin with education.”  Southeast Missouri REALTORS® contributed $1,200 of its own funds to the campaign, which used polling, live phone calls, digital advertising, and yard signs to promote the school bond, passing with nearly 62% of the vote.  “All those who’ve been involved in supporting the bond are extremely grateful to Missouri REALTORS® and to NAR for their investment in the City of Cape Girardeau,” says Baker.

Further north, in the rural community of Monroe City, the Mark Twain Association of REALTORS® was working to convince voters to approve a property tax increase to raise $13.5 million in funding to improve deteriorating school facilities. REALTOR® Debbie Kendrick, Past President of the 108-member association, and chair of the Friends of Monroe City Schools committee, explains that the REALTORS® were already solidly behind the school bond. “But, when you’re running a campaign in a town of 2,500, you have to know who’s going to be walking in to the polling stations and casting ballots,” she says. So, in addition to the campaign of direct mail, yard signs, print media, advertising in local newspapers and social media, Kendrick and her committee supported the School Superintendent in an energetic speaking tour of local civic organizations, from the Knights of Columbus to the Garden Club. “We helped the Superintendent with talking points, and a member of the school board, as well as a member of the ‘Friends’ Committee, accompanied him on each visit,” she says, adding, “It really was a matter of getting our School District leadership in front of the voters, so they could put themselves on the line!” She notes that the application for the REALTOR® Party Issues Mobilization grant was not just user-friendly, but helpful, in forcing the committee to get down on paper what they were doing and why. “We’re very blessed to be able to turn to NAR and the Missouri REALTORS® for funding and guidance; otherwise I don’t know that the bond would have passed.”

Erin Hervey, Vice President, REALTOR® Party and Local Board Relations of Missouri REALTORS®, worked closely with both boards on their respective efforts. “The Issues Mobilization grants are the best advocacy tool that the National Association provides local and state associations,” she says. “Individual REALTORS® and individual REALTOR® offices are active in their communities, but these grants show the power of the whole association and our dedication to the livelihood of the communities we serve. From a practical standpoint,” she adds, “they are a good way for local associations wanting to become more active politically, but are a bit worried about picking one candidate over another. Issues such as school bonds are usually not as controversial and really elevate the status of the association in the community.”

To learn more about how small communities in Missouri are being strengthened by Issues Mobilization grants, contact: Debbie Kendrick, Past President of the Mark Twain Association of REALTORS®; Terry Baker, Association Executive of Southeast Missouri REALTORS®, at 573-579-9586; or Erin Hervey, Vice President, REALTOR® Party and Local Board Relations.

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Successful Florida REALTORS® Campaign Leads to Property Tax Limits on Non-Homestead Properties

Homepage Areas, Success Stories, Success Story

In Florida, where non-homestead properties represent a significant proportion of all real estate, a 10% tax cap on such properties was set to expire in 2019. For the state’s economy and real estate markets, the effect was likely to be devastating. For approximately 700,000 Florida property owners, it meant a projected $700 million-plus increase in additional property taxes annually. So, with the backing of NAR, Florida REALTORS® brought like-minded organizations around the state together to convince 60% (plus one) of the voting public to pass a constitutional amendment to make the tax cap permanent. More than 66% of the electorate agreed, and the measure passed.

Eric Sain, 2019 President of Florida REALTORS®, explains that REALTORS® had been working to limit the non-homestead property-tax cap for several years, and the “Amendment 2” campaign was the last of a four-phase effort. “Our Office of Public Policy worked closely with the Florida Legislature to help educate them on the need for the 10% cap. When the state legislature passed the ballot measure for the 2018 ballot, we spun into action and formed a campaign team to educate the public. It was critical to avoid massive tax increases on business owners, investors, snowbirds, and renters. It would certainly have made the affordable housing crisis that Florida is experiencing even worse.”

One of the most important aspects of the campaign was an active Ambassador program, which identified, trained, and organized more than 100 REALTOR® members to be the industry’s “voice on the ground,” says Sain. “Because our association staff and volunteer leaders can’t be everywhere, we needed informed members across the state who were willing to speak to the media, and to fellow members, colleagues, neighbors, and community groups to spread the word and explain the importance of Amendment 2.”

“Our biggest challenge was the issue of public awareness,” he continues, “and helping voters understand that this tax cap affects everyone in the state, not just owners and renters, and that passing the amendment would keep our economy strong. This is where our REALTOR® members made all the difference.”

The Amendment 2 campaign relied on direct mail; television, radio, and social media advertising; and print collateral branded with the campaign logo in its messaging. Polling and focus groups also played a significant role throughout the campaign, notes Sain. “We continually evaluated the mood of the voting public,” he explains. “This helped us determine how best to allocate our limited resources most effectively, in response to what we learned.”

 Amendment 2 is now in effect. Looking forward, Sain says that the experience, perspective, and preparation that the REALTORS® gained from the campaign is invaluable. Although there’s no comparable effort on the immediate horizon, the campaign staff in the association’s Office of Public Policy is ready for the upcoming 2019 legislative session. “We’re especially proud of the success and hard work of our Ambassador program. With this in place, we can accomplish anything,” he adds.

To learn more about how Florida REALTORS® has protected Florida property owners and prevented increased pressure on the state’s economy and affordable housing situation, contact Florida REALTORS®’ Public Policy Office at 850-224-1400.

 

 

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