Pennsylvania Association Creates Online Tool to Help REALTORS® Capitalize on Diversity in Their Communities

Thanks to a $5,000 NAR Diversity Grant, members of the Pennsylvania Association of REALTORS^® (PAR) are benefiting from an innovative website feature that helps them to maximize their ethnic and cultural sensitivities, neighborhood by neighborhood. “The Diversity Explorer” was developed for the 29,000-member association in anticipation of the release of the 2010 U.S. Census data. Through interactive charts of targeted markets throughout Pennsylvania, members get a quick overview of their areas’ changing demographics. REALTORS^® can use statistics about immigrant cultures in their own back yards to reach out to these populations, helping them to better understand issues of homeownership there.

• Read more about PAR’s diversity education project (175KB PDF)