Twin Falls (ID) REALTORS® Succeed in Ballot Initiative: Small Board Makes a Big Difference in First-Ever Campaign

In its first-ever experiment with political involvement, the 250-member Greater Twin Falls Association of REALTORS^® proved that you don’t have to be big to be effective.  The city of Twin Falls needed to expand its waste water treatment plant, in order to support the growth and attract new business.  With help from the Idaho Association, as well as a $10,000 Issues Mobilization grant and campaign assistance from NAR, the Twin Falls Association worked with local businesses and citizens to promote a special ballot initiative to fund expansion of the plant.  They used the grant to develop direct mailers, business flyers and a live reminder phone call to voting households before the special election.  In the end, nearly 70 percent voted in favor of funding the initiative. 

• Read about the Twin Falls Association’s successful campaign (574K PDF)