Delegate Rosalyn Dance (D-Petersburg) is a long-time friend to REALTORS® in the Virginia General Assembly, where she has served since 2005. So, when Dance was challenged in the Democratic primary this spring, she found the support of the 29,000-member Virginia Association of REALTORS® behind her. VAR, as well as the local Southside Virginia and Richmond Associations had already committed a total of $4,000 in RPAC funds to her campaign, when VAR staff called NAR for additional backing. NAR’s seasoned campaign consultants put together a plan worth just over $20,000 that included live polling calls, personalized “get out the vote” robo-calls, and a direct mail piece. They were also able to craft a Tele-Town Hall Meeting for the candidate. In the end, she won by 264 votes.
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