The 6,000-member Beverly Hills/Greater Los Angeles Association of REALTORS® (BHGLAAR) was fairly certain that five of the six candidates it was supporting for the Los Angeles City Council, would easily win this year’s election. But one of those REALTOR® Champions, Mitch O’Farrell, was up against some stiff competition. The BHGLAAR leaders turned to NAR’s Campaign Services office for help. That help came in the form of cracker-jack field teams in “Neighbors for Mitch” t-shirts that went door-to-door asking thousands of voters to put their faith in Mitch O’Farrell. In addition, NAR funded telephone calls to voting households, and BHGLAAR contributed its own funds to pay for direct mailers. O’Farrell won handily, and the BHGLAAR is already enjoying improved relationships with the city council.
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